Director of Marketing

Tri Pointe Homes Holdings, Inc. • Salt Lake City, UT

2d • Onsite

About The Position

Tri Pointe Homes Utah is looking for an experienced individual to join our talented group as a Director of Marketing. The Director of Marketing will work with the brand/division VP of Sales & Marketing by planning and directing marketing efforts for the brand/division.

Requirements

• Bachelor’s degree in Marketing, or equivalent combination of education and experience.
• 7 or more years of marketing experience or related industry experience.
• New Home marketing experience preferred.
• Ability to effectively present marketing ideas to internal teams and outside parties.
• Superior verbal and written communication skills including grammar, spelling, and proof reading skills.
• Strong analytical skills with a focus on solving problems and developing creative solutions.
• Ability to work both independently and collaboratively.
• Proficient in Microsoft applications including Word, Excel, Outlook and PowerPoint.

Nice To Haves

• Proficiency in InDesign and Photoshop is preferred.

Responsibilities

• Using home office templates and/or directions, modifies or produces creative pieces for advertising, collateral, sales office displays, signage, etc. ensuring adherence to company brand standards and marketing policies.
• Purchases all local offline media, including signage programs, purchased consumer lists, etc.
• Works with local and/or national marketing agencies and business partners to produce and maintain all marketing collateral including brochures, price sheets, fliers, and broker outreach materials.
• Guides model merchandising direction and coordinates activities related to model and sales office installations and potentially model landscape design.
• Participates in the selection of model options and upgrades.
• Coordinates the closure of the model complex and sales environment at community close-out.
• Assists the sales team with all consumer and broker events.
• Develops and maintains current knowledge of competitor marketing programs, pricing, and products, as well as consumer demographics and economic influences.
• Utilizes available home office/national and local market research to develop community-specific Buyer Profiles to guide marketing activities.
• Tracks results for all marketing initiatives, including detailed analysis of traffic sources.
• Directs consultants on signage, model merchandising, sales office design, photography and renderings, and collateral, as appropriate.
• Participates in the development of standards and options programs for all new communities.
• Develops and maintains marketing budgets for all communities and divisions as a whole. Review, code, and approves marketing-related invoices.
• Develops and maintains division and community-specific marketing plans.
• Assists sales team with technical support in community sales offices and models.

Benefits

• competitive medical, dental and vision coverage
• Health Savings Account (HSA)
• full and limited healthcare Flexible Spending Account (FSA)
• dependent care FSA options
• generous paid time off policies, like vacation, holidays, sick leave, jury duty, bereavement, and volunteer time
• paid disability, parental and military leave
• company-sponsored and voluntary term life, AD&D, and short- and long-term disability insurances
• 401(k) retirement plan with bi-weekly employer matching of 50% up to the first 6% of team member contributions
• adoption assistance
• fitness assistance
• tuition assistance
• worldwide emergency travel assistance
• EAP
• grief counseling
• estate/will preparation services
• additional discounts and supplementary employee-paid benefit programs

What This Job Offers

• Job Type: Full-time
• Career Level: Director