Director of Marketing

Portus LLC•Denver, CO

15h•$115,000 - $150,000•Onsite

About The Position

The Director of Marketing leads Zellis's brand, demand generation, and marketing strategy across the entire residential portfolio. This role is responsible for how Zellis is represented in every market, from initial digital advertising to in-community signage and collateral, and is accountable for the resulting leads, brand awareness, and reputation. The position is built around two operating mindsets: Hospitality Excellence and Delivering Unexpected Value. The Director ensures all marketing reflects the professionalism of a world-class hospitality brand while using data and market insight to identify opportunities and solve problems impacting leasing performance. Key responsibilities include leading and developing the marketing team, managing the marketing budget, and collaborating with leasing, operations, and executive leadership to align campaigns with occupancy and revenue goals. The role oversees digital marketing, content, public relations, and events, utilizing data and analytics for continuous strategy refinement and ROI improvement.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field required.
At least 7 years of progressive marketing experience, including a minimum of 3 years in a leadership role.
Experience in real estate, rental, or property management marketing required.
Proficiency in Microsoft Office and common marketing/analytics platforms required.
Strong knowledge of digital marketing platforms, marketing automation, CRM systems, and analytics tools.
Familiarity with SEO, SEM, and content marketing strategies specific to real estate or multifamily housing.
Proficiency in marketing automation software, data visualization tools, and social media platforms.
Demonstrated success managing marketing budgets and multi-channel campaigns.
Excellent leadership, communication, and project management skills.
Knowledge of Fair Housing advertising requirements and industry compliance standards.

Nice To Haves

Master's degree in Marketing, Business, or a related discipline preferred.

Responsibilities

Develop and execute Zellis's overall marketing strategy—covering digital campaigns, brand positioning, content, and public relations—to drive brand awareness and lead generation across the portfolio.
Lead, mentor, and develop the marketing team, setting clear expectations and building a culture of creativity, accountability, and continuous improvement.
Partner with leasing, operations, and property teams to align marketing campaigns with occupancy, renewal, and revenue goals at the property level.
Analyze market data, competitive positioning, and customer insights to refine marketing strategy and improve return on marketing investment.
Oversee the creation and distribution of marketing materials, including digital content, paid advertising, social media, and promotional events.
Manage the marketing budget, ensuring efficient allocation of resources and accurate tracking of spend and results.
Evaluate the effectiveness of marketing campaigns through metrics and analytics, reporting results and recommendations to senior leadership.
Oversee digital presence across ILS platforms, the Zellis website, and social channels, ensuring listings and messaging are accurate and on-brand.
Direct SEO, SEM, and content marketing efforts to strengthen Zellis's visibility and lead quality across every market.
Manage relationships with outside agencies, vendors, and media partners supporting marketing initiatives.
Ensure brand consistency across every touchpoint—signage, collateral, digital advertising, and resident-facing communications—across the portfolio.
Stay current on industry trends, emerging marketing technologies, and best practices to keep Zellis competitive.
Collaborate with executive leadership to shape messaging and positioning for new acquisitions, developments, or market launches.