Director of Marketing

Schneider Downs•Pittsburgh, PA

33d•Hybrid

About The Position

Schneider Downs is seeking a strategic, growth-minded Director of Marketing to lead the firm's marketing function and drive measurable business growth. This leader will be responsible for developing and executing the firm's marketing, brand, demand generation, and go-to-market strategies while building the infrastructure, processes, and team capabilities necessary to support long-term growth. Reporting to the Chief Growth Officer, the Director of Marketing will serve as a key partner to Business Development, Practice Leadership, and Firm Leadership, ensuring marketing investments translate into stronger brand awareness, increased market visibility, qualified pipeline growth, and measurable return on investment. This role requires a data-driven leader who can balance strategy with execution and bring discipline, accountability, and innovation to the firm's growth initiatives.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.
10+ years of progressive experience in marketing, business development, growth, or related leadership roles.
Experience within professional services, consulting, accounting, technology, or other B2B environments.
Experience with marketing technologies, including CRM and marketing automation platforms, with the ability to leverage data, analytics, and technology to drive marketing performance and business growth.
Demonstrated success building, leading, and scaling marketing or growth functions.
Proven experience developing and executing go-to-market strategies tied to measurable business outcomes.
Experience working closely with executive leadership and revenue-generating teams.
Strong analytical, communication, project management, and leadership skills.

Nice To Haves

MBA or advanced degree.
Experience working with HubSpot or SalesForce.
Experience leading a corporate rebranding or brand transformation initiative.
Experience implementing performance measurement frameworks and marketing attribution models.

Responsibilities

Develop and execute a firmwide marketing strategy aligned with Schneider Downs' growth objectives.
Create integrated marketing plans that support brand awareness, demand generation, market expansion, and client acquisition.
Identify opportunities to improve market positioning, increase visibility, and strengthen competitive differentiation.
Establish marketing goals, metrics, and reporting mechanisms to measure performance and impact.
Drive marketing programs that generate qualified leads and contribute to measurable pipeline growth.
Partner closely with Business Development and practice leaders to align marketing initiatives with revenue objectives.
Develop and optimize demand generation campaigns that improve conversion rates and marketing ROI.
Monitor and analyze marketing performance, pipeline influence, and return on investment to continuously improve effectiveness.
Lead the development and execution of go-to-market strategies across service lines and industry groups.
Improve targeting, campaign execution, follow-up processes, and accountability throughout the business development lifecycle.
Establish greater alignment between Marketing, Business Development, and Practice Leadership.
Implement processes that improve consistency, scalability, and execution discipline across growth initiatives.
Develop and maintain a strong and differentiated Schneider Downs brand in the marketplace.
Lead a firmwide rebranding initiative, including brand strategy, messaging, market positioning, and rollout execution.
Ensure brand consistency across all marketing channels, communications, and client-facing materials.
Enhance the firm's market presence through thought leadership, digital marketing, content strategy, and strategic campaigns.
Partner with Human Resources and firm leadership to strengthen Schneider Downs' employer brand.
Develop marketing strategies that support recruiting, talent acquisition, employee engagement, and retention.
Increase awareness of Schneider Downs as an employer of choice within key talent markets.
Build, lead, and develop a high-performing marketing team aligned with firm growth objectives.
Create a culture of accountability, collaboration, innovation, and continuous improvement.
Establish clear roles, responsibilities, performance expectations, and development opportunities.
Ensure team resources are effectively aligned to support strategic priorities.
Implement processes, systems, and reporting capabilities that enable scalable growth.
Leverage CRM and marketing automation platforms to improve lead management, campaign performance, and marketing attribution.
Develop executive-level dashboards and reporting that provide visibility into key marketing and growth metrics.
Maintain a data-driven approach to planning, decision-making, and resource allocation.
Develop and oversee the firm's event strategy, ensuring events support brand awareness, business development, engagement, and growth objectives.
Evaluate, prioritize, and manage sponsorships, conferences, trade shows, industry events, and firm-hosted programs based on strategic fit, target audience alignment, and measurable business impact.
Establish processes to track event performance, lead generation, pipeline influence, attendee engagement, and return on investment.
Drive continuous improvement in event planning, execution, and follow-up to ensure events contribute to the firm's overall growth strategy.