Director of Marketing
About The Position
We’re hiring a Director of Marketing. Not to run campaigns — to build and own a growth engine that scales. A note from Trey Fly, President If you’re casually skimming job postings, this role probably isn’t for you. But if you’re a strategic marketer who wants real ownership — the chance to shape a brand, influence company strategy, and build something meaningful from the ground up — this could be the most exciting role of your career. Joe W. Fly Co. is a fast-growing, Texas-based commercial and industrial air-filtration company with a 60+ year reputation, 15+ branches, and an aggressive growth plan. We’re redefining how our industry thinks about clean air, customer partnerships, and long-term value through innovations like our proprietary TrueSeal filtration system. This role will help turn that momentum into a disciplined, measurable go-to-market engine with real business impact. We’re looking for a senior marketing leader ready to take the reins. This is not an entry-level role or a “keep-the-lights-on” marketing position. It’s a leadership opportunity for someone who wants ownership, influence, and the chance to build a scalable marketing platform inside a respected, values-driven company. We care deeply about integrity, performance, and treating people like family. We take growth seriously — and we take doing things the right way just as seriously. If you’re strategic, data-driven, creative, and energized by building something that lasts, I’d love to talk. — Trey Fly President, Joe W. Fly Co. Who We Are Joe W. Fly Co. is a leading commercial and industrial air-filtration distributor and service provider headquartered in Austin, Texas, with operations across Texas and the South. Our mission is simple: improving life’s most basic need — clean air. We partner with hospitals, schools, manufacturers, data centers, and major facilities to deliver healthier indoor air, lower operating costs, and ensure long-term reliability. Our core values guide everything we do: We are easy to do business with We deliver unique, cost-saving solutions We keep our promises and exceed expectations We share success through profit-sharing and accountability The Role This is a senior leadership role with full ownership of the marketing function. You’ll set the strategy, build the roadmap, and lead execution — partnering closely with sales, operations, and executive leadership to drive brand strength, inbound demand, customer retention, and long-term growth. This role is expected to drive measurable impact within the first 6–12 months, helping build a scalable marketing engine that supports long-term growth. You won’t just influence campaigns — you’ll shape how we go to market, drive growth, and define our brand in the market.
Requirements
- 8+ years of progressive marketing experience (B2B strongly preferred)
- Experience leading integrated marketing across demand gen, brand, and sales enablement
- Strong background in analytics, performance marketing, and ROI measurement
- A track record of building or scaling marketing functions
- Strategic thinking with hands-on execution ability
- Excellent communication, organization, and leadership skills
Nice To Haves
- Industrial, manufacturing, facilities, HVAC, or technical B2B markets
- Product launches and go-to-market strategy
- Building marketing infrastructure from the ground up
Responsibilities
- Own inbound lead generation strategy across digital channels
- Lead Google Ads, SEO, and conversion optimization
- Build scalable campaigns tied directly to revenue and performance metrics
- Own brand positioning, messaging, and storytelling
- Lead advertising campaigns and major product launches, including proprietary products
- Own website strategy, optimization, and future redesigns
- Lead future e-commerce initiatives
- Track performance through dashboards, analytics, and ROI reporting
- Create and manage all sales collateral (digital and print)
- Partner with sales leadership on presentations, training, and go-to-market tools
- Lead social media strategy and execution
- Build thought leadership, case studies, testimonials, and ongoing content pipelines
- Own trade show strategy, branding, booth design, and execution
- Build and manage customer surveys, feedback loops, and retention initiatives
- Translate customer insights into actionable growth and positioning strategies
Benefits
- Performance incentives and growth opportunities available
Stand Out From the Crowd
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
