Director of Marketing - Cooked Perfect Brands

Home Market Foods•Norwood, MA

5d•$190,000 - $240,000•Hybrid

About The Position

The Director of Cooked Perfect Brands is responsible for leading the long-term vision, growth strategy, and business performance of the Cooked Perfect portfolio. This role serves as the strategic leader for the brand, overseeing core business growth while driving expansion into new platforms, occasions, and product categories under the Cooked Perfect brand umbrella. This leader will shape the future of Cooked Perfect by building a scalable innovation pipeline that expands beyond the current portfolio into adjacent protein-forward meal and snacking platforms. This role requires a highly strategic, digitally savvy marketer with a proven track record of building brands, driving profitable growth, and leading innovation in consumer-packaged goods. The ideal candidate is a strong player/coach, capable of setting strategic direction while also rolling up their sleeves to lead execution, problem solve cross-functionally, and operate effectively within a lean, high-growth environment.

Requirements

Bachelor’s degree in Marketing, Business, or related field required; MBA preferred
12+ years of progressive CPG brand management experience, preferably within food, beverage, or protein categories
Proven success in building brands and driving profitable business growth
Strong experience leading innovation pipelines and adjacent category expansion
Deep understanding of digital marketing, e-commerce, retail media, and performance marketing
Strong financial and analytical capabilities with P&L management experience
Exceptional leadership, communication, and cross-functional collaboration skills

Nice To Haves

MBA preferred

Responsibilities

Own the long-term Cooked Perfect brand vision and growth strategy
Drive household penetration, purchase frequency, distribution, and brand equity growth
Lead portfolio architecture, positioning, and expansion strategies across retail, club, foodservice, and e-commerce channels
Ensure consistent, compelling brand storytelling across all consumer and customer touchpoints
Evolve and scale the Cooked Perfect brand platform to support both core business growth and future innovation expansion
Identify opportunities to strengthen the brand’s role across multiple meal occasions and consumer need states
Lead strategic initiatives that unlock new business opportunities and future growth platforms
Identify whitespace opportunities across channels, categories, and consumer occasions
Develop scalable growth strategies aligned with enterprise priorities and long-range planning objectives
Drive annual business planning processes including OGSM, AOP, and long-range planning
Serve as a strategic thought partner to executive leadership and cross-functional stakeholders
Lead the long-term innovation vision and pipeline strategy for the Cooked Perfect portfolio
Build and manage a balanced innovation roadmap including core renovation, adjacent expansion, and future growth platforms
Drive consumer-led innovation strategy grounded in evolving meal behaviors, convenience trends, and protein consumption occasions
Partner closely with R&D, Commercialization, Operations, and Sales to bring innovation concepts to market successfully
Ensure innovation initiatives align with brand positioning, operational capabilities, and financial growth objectives
Foster a culture of innovation, agility, and continuous improvement across the organization
Develop deep consumer, shopper, and customer understanding through Circana/IRI, panel data, social listening, digital analytics, and primary research
Translate insights into actionable growth strategies and innovation opportunities
Identify emerging trends in convenience, meal solutions, protein consumption, and digital commerce
Ensure all marketing and innovation efforts remain highly consumer relevant and insight driven
Lead the evolution of Cooked Perfect’s omnichannel marketing strategy across retail, e-commerce, shopper, and digital ecosystems
Drive digital innovation through performance marketing, retail media, social commerce, creator partnerships, and content strategy
Build scalable digital capabilities leveraging platforms such as Instacart, Amazon, TikTok, YouTube, Instagram, Reddit, and emerging channels
Optimize media investment and marketing mix to maximize ROI, household penetration, and repeat purchase
Oversee GTM strategies for core business, innovation launches, and brand expansion initiatives
Ensure strong alignment between Marketing, Sales, Commercialization, and Customer teams
Lead customer-facing innovation and activation strategies to support growth objectives
Drive execution excellence across key seasonal and promotional activation windows
Lead large-scale brand and innovation initiatives from concept through commercialization
Drive flawless execution across marketing, innovation, customer activation, and commercialization efforts
Oversee integrated annual marketing plans aligned with brand growth objectives and business priorities
Lead agency relationships and cross-functional teams to ensure executional excellence
Own overall Cooked Perfect brand performance, including revenue growth, profitability, and marketing investment effectiveness
Partner closely with Sales and Finance to optimize pricing, promotion, mix, and trade investment strategies
Drive margin expansion through portfolio optimization, innovation mix, and efficient marketing investment allocation
Lead forecasting and financial planning tied to business growth objectives
Lead, coach, and develop a high-performing marketing team including Senior Brand Managers, Brand Managers, and Associate Brand Managers
Build strong cross-functional alignment across Marketing, Sales, Finance, Operations, Commercialization, and R&D
Foster a culture of accountability, innovation, agility, and consumer-centric thinking
Mentor emerging marketing talent and help elevate organizational capabilities