Director of Marketing in Gainesville, FL
About The Position
The Collier Companies is seeking a Director of Marketing to direct and oversee our Marketing department. This is an on-site role, reporting out of The Collier Companies Florida Home Office in Gainesville. The ideal candidate has a solid Marketing background in multi-family & property management real estate with work experience managing a variety of promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. This role will play a significant part in shaping the company’s strategic planning, ensuring the Marketing department’s activities contribute to the company’s long-term success.
Requirements
- 5+ years’ marketing experience
- Experience in the property management real estate or multi-family apartment industry preferred
- Proven work experience as a Marketing Director or other senior role
- Demonstrable experience designing and implementing successful marketing campaigns
- Solid knowledge of SEO, web analytics and Google AdWords
- Experience with applicable software and digital marketing tools & techniques
- Strong leadership skills
- Excellent communications skills
- Strong analytical and project management skills
- Strategic & creative mindset, with ability to make difficult decisions
- BS degree in Marketing, Communications or relevant field preferred
Responsibilities
- Develop and implement a cohesive marketing plan to increase brand awareness
- Set current and long-term goals for internal teams
- Design and review the Marketing department’s budget
- Build relationships with marketing partners as needed
- Monitor all marketing campaigns and improve them when necessary
- Prioritize marketing projects and allocate resources accordingly
- Prepare regular reports and presentations on marketing metrics for leadership
- Conduct market analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Forecast hiring needs for the Marketing department
- Participate in the quarterly and annual planning of the company’s objectives
- Track competitors’ activities
- Creating and distributing company news and press releases
Benefits
- 401k match is 100% of your contribution up to 10% of your gross income
- Up to 24 days off during your first year with annual increase
- Stylish TCC logo attire provided
- Comprehensive Medical, Dental & Vision Insurance
- Group & Supplemental Life Insurance policy options
- Healthcare reimbursement account & legal services insurance
- Career growth opportunities
- Industry education opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Director
