Director of Marketing - Year Round - Full Time

Steamboat Ski Resort•Steamboat Springs, CO

1d•$116,000 - $132,000

About The Position

Year Round Steamboat- Ski Town, U.S.A. ® is known as the friendliest mountain destination on the planet, thanks to our western heritage and welcoming staff. We pride ourselves on hiring the best employees and providing the best experience in the industry. Our culture is supportive, challenging, passionate and committed and we believe that diversity makes us stronger. We are looking for unique individuals who exemplify these qualities and care about each other, our mission, our environment, and our communities. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodations. POSITION SUMMARY The Marketing Director stewards the Steamboat brand, ensuring it is clearly positioned as a premier destination resort and distinctly differentiated from key competitors. The role oversees all facets of Steamboat’s marketing ecosystem, including advertising, promotions, merchandising, content marketing, CRM, market research, SEM, website management, strategic partnerships, partner‑resort programs, and the sign shop. This position integrates all brand, product, marketing, and guest‑experience functions, working closely with Sales, Communications, Yield, SLT, and Operations teams to drive aligned business outcomes. The Director monitors results across business units and guest segments to inform brand strategy, guides future campaign development, and optimize overall marketing performance. The role is directly responsible for delivering resort visitation targets and contributes to both primary and ancillary revenue strategies. Additional responsibilities include marketing support for Steamboat Hospitality and oversight of in‑resort experience elements such as signage, décor, music, events, and activations. An attached pdf or word document of your resume is required with online application.

Requirements

Minimum 3 years of previous work history/education required
Strong verbal, non‑verbal, and written communication skills.
Strong public speaking and presentation skills
Interact and maintain positive relationships with guests, co-workers and management consistent with Steamboat Ski and Resort Company’s Service Excellence standards

Nice To Haves

Bachelors degree with an emphasis in Marketing/Business focus preferred

Responsibilities

Lead Steamboat’s overall brand stewardship, ensuring clear competitive differentiation and adherence to the brand strategy and playbook.
Deliver top‑line revenue and resort visitation targets across destination, international, regional, and local markets.
Shape enterprise‑level brand and marketing strategy, integrating insights across guest segments, business units, and competitive trends.
Guide national advertising strategy, including creative direction, portfolio planning, and performance evaluation across channels.
Develop multi‑segment, insight‑driven marketing strategies leveraging diverse audience profiles and market data.
Serve as a key member of the Leadership Team, contributing to business performance reporting, strategic planning, and guest‑trend analysis.
Lead product and yield strategy in partnership with Alterra Mountain Company, influencing development and cross‑resort marketing initiatives.
Direct Steamboat’s research and insights function, including market research, product and audience development, and analysis of new opportunities.
Oversee Local Marketing District strategy and represent the resort in district planning and campaign direction.
Lead and develop a 16‑member team across advertising, events, website, CRM, analytics, content, media, and product marketing.
Oversee all marketing budgets, including advertising, sponsorships, website, CRM, and the sign shop.
Manage execution of digital, print, TV, radio, out‑of-home, and emerging‑channel media strategies.
Oversee analytics reporting, dashboards, product performance insights, and campaign measurement.
Ensure consistent messaging and brand alignment across all channels and guest touchpoints.
Manage in‑resort brand execution including signage, décor, music, events, activations, and printed materials (e.g., the Trail Map).
Execute influencer, content, and yield‑based marketing programs locally and with Alterra partners.
Lead integration and ongoing optimization of marketing technologies, including the app, e‑commerce platform, digital tools, and project‑management systems.
Maintain and grow marketing partnerships, event strategy, database management, and in‑resort design support.
Stay current on industry and technology trends to continuously evolve Steamboat’s marketing capabilities.
Compliance with all company policies and procedures as well as any regulatory requirements
Other duties as assigned

Benefits

Free Alterra Mountain Pass for all eligible employees and eligible dependents for winter and summer, and a free IKON Pass to eligible employees
Discounted skiing and riding for friends and family of eligible employees
Vacation and Sick Time policies for eligible employees to rest, relax and recharge
Generous discounts on outdoor gear, apparel, rental cars, etc.
Medical, dental, vision, life, AD&D, short term & long-term disability insurance, EAP, HSAs, FSAs, and more for Year Round, Flex Year Round, & Season-to-Season Employees.
Apex-MEC (minimum essential coverage) plan available to all seasonal employees without an offer of major medical coverage. This plan helps cover preventive visits, urgent care visits, Free Telehealth, Limited Hospitalization, Prescription Drug Benefits and Free Multilingual Behavioral Health.
401(k) plan with generous company match
Discounted tuition with partner online university for all Alterra Mountain Company employees to further their education
Paid parental leave of up to 6 weeks for eligible employees
Free regional bus pass