Director of Marketing

The Forum Group PNW • Eugene, OR

1d

About The Position

This is a highly visible, hands-on leadership role for an experienced marketer who understands how to build and grow physical consumer brands across retail, wholesale, Amazon, and e-commerce channels. This is not a traditional corporate communications or primarily B2B marketing position. We are specifically seeking someone who has been directly involved in marketing products to consumers, ideally within consumer packaged goods (CPG), natural products, food/beverage, health and wellness, personal care, or another product-based industry. Experience marketing products sold through retailers, wholesalers, distributors, brokers, and Amazon is particularly valuable. Reporting directly to the President/CEO and serving as a member of the leadership team, the Director of Marketing will own the overall health, positioning, and performance of the company's brands. You'll lead strategy while remaining close enough to the work to personally drive key initiatives forward. The role encompasses brand management, Amazon and e-commerce, digital advertising, social and influencer marketing, packaging, new product development, agency management, analytics, and sales support. You'll supervise an experienced Senior Marketing Coordinator and manage several outside agency partners, including agencies supporting Amazon, social media, packaging, and other digital initiatives.

Requirements

• Bachelor's degree in Business, Marketing, or a related field.
• 5+ years of progressive marketing experience.
• Demonstrated ability to develop and execute successful marketing strategies.
• Ability to comfortably move between high-level strategy and hands-on execution.
• Confidence managing people, agencies, budgets, competing priorities, and cross-functional initiatives.
• Strong analytical skills.
• Understanding of how marketing activity ultimately translates into consumer engagement and sales.
• Experience building and growing a tangible consumer brand.
• Experience marketing products sold through retailers, wholesalers, distributors, or broker networks.
• Experience with Amazon marketplace strategy and agency management.
• Experience with e-commerce performance, promotions, pricing, and sales analysis.
• Experience with digital advertising, social media, influencer marketing, SEO, and emerging AI-driven search.
• Experience with packaging development and redesign.
• Experience with new product development and product launches.
• Experience managing external marketing agencies and holding partners accountable for results.
• Experience using data and analytics to understand what's working and adjust marketing strategy accordingly.
• Experience supporting sales teams with tools and programs that drive product sell-through.
• Familiarity with Microsoft 365, Copilot, and AI-enabled marketing tools.

Nice To Haves

• Experience in consumer packaged goods (CPG), natural products, food/beverage, health and wellness, personal care, or another product-based industry.
• Experience marketing products sold through Amazon.
• Experience with Amazon marketing is highly desirable.
• Understanding of the Amazon channel well enough to own the strategy, evaluate performance, challenge the agency, and make informed business decisions.

Responsibilities

• Own and execute the overall marketing strategy while managing budgets, forecasts, priorities, and timelines.
• Grow the company's brands through Amazon and other e-commerce channels, including evaluating sales trends, search visibility, advertising performance, pricing, promotions, profitability, and opportunities for growth.
• Manage outside agencies and ensure they are delivering against expectations while overseeing paid media, SEO, AI-driven search, influencer marketing, social media, email, and digital content.
• Partner closely with ownership and sales on new product development, product positioning, packaging and redesigns, go-to-market strategy, and sales materials.
• Bring meaningful marketing insight to broader company strategy and decision-making.
• Supervise an experienced Senior Marketing Coordinator.
• Manage several outside agency partners.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior