Director of Marketing - Manufacturing AI

Lutra • Canada,

16d • Remote

About The Position

Our client is a well-funded, series A, AI startup that builds agents for the factory floor. They develop and distribute a software-first agent layer that plugs into the cameras and machines factories already have, and are prototyping robotic arms that extend their agent’s capabilities into the physical world. Their models run and act at the edge so agents can see, decide, and act in real time. Events and metrics flow into a dashboard that provides plant teams immediate visibility. They’re approaching a large (~$140B) and underserved market with a disruptive, asset-light alternative to hardware-heavy robotics and batch analytics. The company has already found traction with manufacturing customers across Quebec, Ontario and the United States, with deployments spanning food and beverage, materials processing, wood processing, plastic extrusion, construction materials and other industrial environments.

This is a senior marketing leadership role reporting directly to the CEO, with a dotted line to the head of enterprise sales. You will lead and grow the marketing team while collaborating with a fractional CMO who owns demand generation. Your mandate is the systems, brand infrastructure, and content engine that the rest of the go-to-market motion depends on.

Requirements

• 5+ years of B2B marketing experience at a SaaS, AI, or deep-tech company, with meaningful exposure to industrial or manufacturing buyers
• Demonstrated experience marketing to manufacturing, industrial, or related enterprise buyers, with fluency in the personas, buying cycles, and credibility requirements of the sector
• Strong systems thinking and hands-on experience owning and optimizing marketing technology stacks
• Equally capable of setting brand strategy and executing on content and campaigns directly
• Strong content and storytelling instincts, with the ability to translate complex AI or technical capabilities into clear narratives for non-technical buyers
• Comfortable operating with autonomy and ambiguity; you build structure rather than wait for it
• Startup experience with a track record of delivering results in resource-constrained environments
• Experience with marketing tech stacks including Salesforce (CRM), Mailchimp, Buffer,Webflow, and Figma/Canva

Nice To Haves

• Experience working with AI-powered creative or marketing workflow tools
• Managed agency or contractor relationships for content or creative production
• Background includes go-to-market work at a company serving regulated or compliance-heavy industrial environments

Responsibilities

• Own and evolve the marketing technology stack; build the infrastructure connecting marketing activity to sales pipeline with clean data flows and clear performance visibility
• Establish scalable processes for campaign execution, content production, and cross-functional collaboration with the sales team
• Identify and implement new tools and channels as the company’s needs evolve, including laying groundwork for paid programs when the time is right
• Build and maintain a sharp, consistent brand narrative and voice across all touchpoints as the company scales
• Own go-to-market execution for product launches, major announcements, and key campaign moments
• Develop and maintain a pipeline of thought leadership, case studies, one-pagers, and social content that reflects the company’s technical depth and credibility in the manufacturing sector
• Manage and evolve brand guidelines across the website, sales collateral, and event presence
• Partner with the sales team to develop materials that support pipeline development and deal progression in the manufacturing sector
• Ensure tight alignment between marketing and sales on messaging, ICP, and lead handoff

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed