Hotel Director of Marketing

FORTH Hotel and Club•Atlanta, GA

1d•Onsite

About The Position

The Director of Marketing is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the Director of Sales & Marketing, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met. In this role, the Director of Marketing is responsible for the development and execution of the property-level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming, and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors. This is a hands-on role for a marketing professional who thrives on collaboration, storytelling, and results. Strong Food & Beverage experience is a plus.

Requirements

Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management
Proven success managing multiple marketing, digital, and PR agencies
Strong knowledge of the Atlanta market and key lifestyle trends
Experience with lifestyle hotels
Demonstrated success with pre-opening or rebranding projects
Proficiency in Google Analytics, and Adobe Creative Suite
Strong copywriting skills and understanding of HTML basics
Excellent leadership, communication, and organizational abilities
Ability to manage effectively and build trust with ownership and executive leadership

Nice To Haves

Strong Food & Beverage experience

Responsibilities

Development and execution of the property-level marketing plan
Relaunch and reopening strategies and campaigns
Promoting on-brand messaging to customers through traditional, digital, and social media channels
Collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming, and activation
Integrating content into targeted campaigns to drive consumer awareness and preference
Increasing market share
Building broader asset and brand awareness
Showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors