Director of Marketing

Würth MRO, Safety, & Metalworking • Chicago, IL

6d • $155,000

About The Position

The Director of Marketing at Wurth Industry leads the development and execution
of integrated marketing initiatives that drive brand growth, customer
acquisition, and retention. This role is responsible for overseeing and
executing key marketing functions including paid media, email, promotions,
creative, print, and channel marketing.

The ideal candidate is a data-driven and collaborative leader with expertise in
performance marketing, brand strategy, and customer segmentation. They will
partner cross-functionally with Sales, Merchandising, Product Management and
Technology to deliver cohesive, multi-channel customer experiences and
measurable business results.

Requirements

• Bachelor’s degree in marketing, Business, Communications, Technology, or a related field.
• Minimum of 6–8 years of progressive marketing experience, with a record of driving growth through marketing initiatives in partnership with sales.
• 5+ years of experience in performance marketing, including SEM and paid media strategy.
• Direct experience managing paid search budgets, preferably within an eCommerce environment.
• 3–5 years of people leadership experience with the ability to manage and develop a team.
• Strong analytical skills with experience in platforms such as Google Analytics, Adobe Analytics, or similar tools.
• Excellent collaboration and communication skills with the ability to influence cross-functional stakeholders.

Responsibilities

• Develop and execute marketing strategies that align with company objectives and support revenue growth.
• Partner with Sales to implement segmentation strategies that improve targeting, engagement, and conversion across channels.
• Lead execution of acquisition and retention initiatives, ensuring alignment across digital and traditional channels.
• Support the evolution and consistency of Wurth Industry’s brand identity, voice, and positioning.
• Execute brand initiatives across campaigns, product lines, and customer touchpoints.
• Manage internal creative resources and external agency partners to deliver effective marketing assets.
• Manage paid media and search programs, optimizing performance to meet revenue and ROI targets.
• Drive execution across digital channels including email, promotions, and campaign activation.
• Support integrated marketing campaigns that align demand generation, sales enablement, and customer engagement.
• Partner with Product, Sales, and Merchandising to align marketing plans with commercial priorities.
• Collaborate with Finance on budgeting, forecasting, and performance tracking.
• Monitor marketing performance and key KPIs, making data-driven adjustments to improve outcomes.
• Analyze campaign effectiveness and customer insights to optimize marketing investments.
• Support reporting on marketing contribution to revenue, margin, and customer growth.

Benefits

• Health benefits and programs - medical, vision, dental, life insurance and more
• Maternity/Paternal leave after 1 year of service
• Tuition Reimbursement eligible after 1 year of service
• Additional benefits 401(k), short term disability, long term disability
• Paid Time Off, accrued per pay period, additional day earned per year of service
• 10 paid holidays

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 101-250 employees