Director of Marketing

Finney Hospitality Group • Indianapolis, IN

8d

About The Position

Finney Hospitality Group (FHG) is seeking a Director of Marketing to lead the strategy, storytelling, and creative direction for its growing family of restaurant concepts. This role is responsible for ensuring each brand maintains its unique personality, purpose, and consistency across all guest interactions. The position requires a hands-on marketing leader who can manage the big picture, lead a creative team, make strategic budget decisions, and execute creative ideas. The Director will set direction, develop the team, protect the brands, and contribute to future growth. The ideal candidate is a blend of strategist, creative leader, and doer.

Requirements

• Strong background in graphic design and visual branding.
• Proficiency in Adobe Creative Suite.
• Experience developing and leading marketing strategies, campaigns, and creative projects.
• Previous experience leading or developing a marketing or creative team.
• Confidence managing marketing budgets and making data-informed decisions.
• Strong understanding of social media, digital advertising, content, and brand development.
• Excellent organization and project management skills with the ability to balance multiple brands and priorities.
• A creative eye and a high standard for brand consistency and quality.
• Confidence to make decisions, give creative direction, and move projects forward.
• Flexibility to shift between high-level strategy and hands-on execution.
• Strong communication and relationship-building skills.

Nice To Haves

• Multi-unit restaurant, hospitality, or lifestyle brand experience is a big plus.

Responsibilities

• Lead the overall marketing strategy across all FHG restaurant concepts.
• Develop campaigns that build brand awareness, drive traffic, and keep restaurants top of mind.
• Establish and protect the unique voice, personality, and visual identity of each brand.
• Provide creative direction across social media, digital marketing, menus, promotions, events, signage, and other guest-facing materials.
• Ensure all outward-facing materials align with brand identity.
• Bring ideas to life through strong graphic design and visual storytelling.
• Develop and oversee creative assets for campaigns, promotions, menus, events, digital platforms, and restaurant materials.
• Participate in hands-on creation and execution of projects.
• Own social media advertising strategy, budgets, targeting, and performance.
• Use data and analytics to inform marketing decisions and identify investment opportunities.
• Monitor brand and campaign performance and translate results into actionable insights.
• Stay informed about social, digital, restaurant, and consumer trends.
• Manage relationships with external agencies, vendors, media partners, and other creative resources.
• Support restaurant openings, menu launches, events, promotions, and other company initiatives.
• Identify opportunities to strengthen FHG's community presence.
• Contribute to evolving marketing strategy as FHG grows.

Benefits

• Competitive salary
• Medical, dental, and vision insurance
• Paid time off
• Dining discounts across FHG concepts
• Cell phone reimbursement
• Real creative ownership and the opportunity to influence the direction of our brands
• Growth opportunities with a fast-moving, expanding hospitality group
• A people-first team that values creativity, collaboration, culture, and doing things the right way

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed