Director of Marketing (62835)

Morales Group • Indianapolis, IN

19d • Onsite

About The Position

Morales Group is seeking a Director of Marketing to own day-to-day marketing execution and internal team leadership across three distinct business units: Morales Group Staffing, Morales Professional, and Accion Performance. This is a leadership role with real execution responsibility, supported by a Fractional CMO and growth team. The Director will own brand, content, campaigns, team, and business unit collaboration, requiring a hands-on B2B marketing leader comfortable with both strategy and execution. The role involves bringing structure to a growing function, setting priorities, building team rhythm, and ensuring consistent, high-quality execution.

Requirements

• 8+ years of B2B marketing experience with ownership of brand, campaigns, content, and sales enablement.
• Proven team leadership experience, including managing, coaching, and developing marketing teams.
• Hands-on execution capability (writing briefs, building emails, reviewing creative).
• Collaborative nature and effectiveness working with external resources, including fractional leaders and contractors.
• Working knowledge of HubSpot or comparable marketing automation platform (or willingness to learn).
• Strong understanding of B2B demand gen, pipeline marketing, and sales alignment.
• Excellent written and verbal communication skills.
• Undergraduate degree in marketing, business, or related field.

Nice To Haves

• Experience in staffing, professional services, or supply chain.

Responsibilities

• Lead, coach, and develop a small but growing marketing team, establishing clear roles, priorities, and accountability rhythms.
• Build the operating cadence for the marketing function, including intake processes, creative review workflows, and reporting routines.
• Identify skill gaps and make recommendations for future hires, contractors, or agency support.
• Champion Morales Group’s culture and core values within the marketing team.
• Own end-to-end B2B marketing execution across Morales Group Staffing, Morales Professional, and Accion Performance.
• Serve as guardian of brand voice, visual identity, and messaging consistency across all platforms.
• Own the content engine, developing thought leadership, case studies, and other materials.
• Lead employer brand and community storytelling.
• Build and execute quarterly B2B campaign themes.
• Own HubSpot email campaign execution, including newsletters and nurtures.
• Collaborate with the Fractional Demand Gen team on list segmentation and data accuracy.
• Launch, measure, and iterate on integrated campaigns tied to pipeline growth.
• Partner closely with the VP of Business Development and sales team to develop supporting materials.
• Build and maintain a library of sales collateral.
• Provide strategic oversight of B2C recruitment marketing, including candidate-facing content, job advertising, and recruitment campaigns.
• Ensure B2C social media and Google Business Profile activity aligns with brand standards.
• Oversee demand planning and seasonal hiring calendar development.
• Support the development of the candidate email database and lifecycle marketing strategy.
• Maintain oversight on recruitment marketing vendors and collateral.
• Own weekly and monthly marketing performance reporting in partnership with the Fractional CMO.
• Own marketing budget tracking and expense tracking.
• Contribute to EOS L10 reporting, including marketing revenue, gross margin contribution, and MQL tracking.
• Develop a clear understanding of HubSpot pipeline data to inform campaign priorities.

Benefits

• Health insurance – Medical, vision, dental and life insurance plans available.
• Disability Insurance – Short-term and long-term coverage.
• Paid Baby Bonding Time
• Competitive PTO
• 401k Plan
• Professional Development – Including Udemy partnership, monthly workshops, and continuing education tuition reimbursement.
• 16 Paid Volunteer Hours
• Passport Program

What This Job Offers

• Job Type: Full-time
• Career Level: Director