Director Of Marketing

H & R Agri-Power • Hopkinsville, KY

5d • Onsite

About The Position

The Director of Marketing leads all marketing strategy and execution across the dealership’s 22 store network, driving equipment sales, parts and service revenue, and brand presence in the agricultural, commercial and consumer markets we serve. This role owns the marketing plan end to end – brand and reputation, demand generation, inventory merchandising, digital presence, and customer events – and translates it into measurable traffic, leads, and closed business for whole goods, aftermarket parts, service and precision agriculture. The Director partners closely with Leadership Team, Store Management Teams and OEM Partners to align campaigns with seasonal buying cycles, inventory positions, and manufacturer programs, while maximizing available co-op advertising funds.

Requirements

• Must office out of Hopkinsville, KY
• Bachelor’s Degree in Marketing, Business, Communications or related field preferred
• Experience managing marketing budgets, agencies, vendors, sponsorships, and multi-media campaigns
• Strong analytical skills and the ability to translate data into practical business recommendations
• Expect 25% of time to travel to H&R Agri-Power locations and events
• 7 Years’ minimum of marketing experience with 3 years in leadership role
• Excellent written, verbal, presentation, and public-speaking skills
• Excellent computer skills with fluency in O365 products and other web interfaces
• Experience with technical SEO/SEM fundamentals and Google Analytics

Responsibilities

• Marketing Team Management (Day to Day Management, Proper Delegation of Responsibilities, Employee Coaching and Development)
• Marketing Budget Development and Management (Multimedia Annual Marketing Plan Development and Execution, 100% Co-op Utilization, Prudent Sponsorship Strategy, Balancing of Budget)
• Market Analyzation and Strategy Development (Review SSA Penetration, Present Ideas for Areas of Focus, Delegate Execution plans for Special Projects, Develop and implement consistent inventory merchandising strategy)
• Digital Development & Execution (Develop overall Digital Strategy including SEO/GEO Strategy and Execution, Web Design Strategy and Execution, Social Strategy and Execution, Drive Sales & Aftermarket Demand Generation)
• Champion Customer Experience Efforts (Own Online Reputation Management, Standardize the branded experience, Oversee Customer Satisfaction Survey Process)
• Brand Relationships (Managing Brand Image, Maximizing and Managing Co-op Funds, Ensuring Ad Development, Managing OEM Certifications)
• Event Management (Ensuring all Company Events are Properly Supported, Development and Execution of Marketing Strategy for all Company Events)

What This Job Offers

• Job Type: Full-time
• Career Level: Manager