Director of Marketing

Nevada System of Higher Education

1d • Onsite

About The Position

Truckee Meadows Community College (TMCC) located in Reno, NV is seeking applicants for a Director of Marketing for the Marketing and Communications (MCO) department. Reporting to the Executive Director of Research, Marketing & Public Affairs, the Director of Marketing provides strategic leadership for TMCC’s institution-wide marketing efforts, and advances enrollment, increasing brand awareness, and strengthening institutional visibility through integrated marketing strategies and campaigns. As TMCC’s lead marketing strategist, the Director oversees enrollment marketing, go-to-market planning, digital and performance marketing, advertising strategy, and campaign execution in alignment with institutional priorities and division direction. This role leads the College’s program-informed, audience-segmented marketing model aligned with institutional priorities, college data, and workforce demand. The Director leads a centralized marketing team operating under an internal agency model and ensures campaigns are effectively executed across digital, creative, and media channels in alignment with division strategy and priorities. Working in close partnership with the Director of Communications, this role advances integrated Marketing & Communications strategy and execution under the direction of the Executive Director of Research, Marketing & Public Affairs. The Director of Marketing leads campaign strategy, audience engagement, and digital marketing, while the Director of Communications leads institutional messaging, media relations, and public information, ensuring alignment with division strategy and priorities. This is a fully in-person position based at TMCC’s Dandini Campus in Reno, Nevada, supporting close collaboration with campus partners and leadership.

Requirements

• Bachelor’s degree in marketing, communications, or a related field; or equivalent combination of education and experience.
• Five (5) years of progressively responsible experience in marketing strategy, digital/performance marketing, or campaign management.
• Experience leading, supervising, and developing marketing or creative teams.
• Strong understanding of brand management, with experience providing creative or art direction for marketing campaigns.
• Demonstrated experience developing and executing integrated, multi-channel marketing campaigns.
• Experience managing marketing budgets, media buying, and campaign performance analysis.
• Strong knowledge of digital marketing platforms, including analytics tools (e.g., Google Analytics/GA4) and digital advertising channels.
• Demonstrated ability to analyze campaign performance and translate data into actionable strategy.
• Experience developing and executing go-to-market (GTM) strategies.

Nice To Haves

• Experience in higher education or public sector environments, with an understanding of enrollment, academic programs, and institutional structures.
• Experience managing high-volume marketing workflows, including intake, prioritization, and coordination across multiple stakeholders.
• Demonstrated success collaborating with web teams and cross-functional stakeholders to plan and execute integrated digital marketing strategies in a complex organization.
• Knowledge of SEO, UX/UI principles, and conversion optimization strategies.
• Proficiency with creative and digital tools (e.g., Adobe Creative Suite, Canva, video editing platforms).
• Experience engaging diverse and community-centered audiences.
• Spanish language proficiency and/or demonstrated experience developing culturally responsive marketing strategies for Spanish-speaking and multilingual audiences.

Responsibilities

• Develop and lead institution-wide marketing strategies aligned with institutional priorities and division direction that support enrollment, brand awareness, and workforce initiatives.
• Lead go-to-market planning and translate institutional priorities into targeted campaigns and audience engagement strategies.
• Design and execute integrated, multi-channel campaigns aligned with recruitment and community engagement goals.
• Optimize marketing channels and investments using performance data and audience insights.
• Manage a sizable advertising budget, including media planning and buying across digital and traditional channels.
• Establish standardized processes and prioritization systems to support program-level marketing.
• Present strategy, performance, and recommendations to leadership.
• Lead marketing efforts for high-profile College-wide events, collaborating with the Director of Communications and constituency groups.
• Provide creative direction for marketing campaigns, including video, photography, graphic design, and social media content.
• Oversee digital marketing strategy, including paid media, SEO, and organic channels.
• Ensure alignment between campaigns, web experience, and conversion pathways.
• Partner closely with Web Services to align marketing campaigns with website strategy, user experience, SEO, conversion optimization, landing page development, analytics, and digital content governance.
• Guide ongoing optimization of digital channels and content performance.
• Lead development of a performance marketing ecosystem, including campaign tracking and optimization.
• Use insights from enterprise analytics tools (e.g., GA4) and marketing platforms (e.g., Google Ads) to evaluate campaign performance and inform strategy.
• Build reporting systems that translate data into actionable insights.
• Design and implement in-house media and creative strategy, leveraging external partners as needed to support capacity and specialized expertise.
• Implement workflows and systems to support efficient marketing operations.
• Serve as the primary marketing partner to Academic Affairs, including deans and program leadership.
• Develop targeted strategies to promote academic programs and career pathways.
• Ensure visibility across programs based on institutional priorities, college data, and workforce demand.
• Align program marketing with web strategy and institutional communications to support engagement and conversion.
• Direct and supervise marketing staff and content creators.
• Provide leadership, coaching, and professional development.
• Foster a collaborative, accountable team environment.
• Partner closely with the Director of Communications and other division leaders to ensure alignment across functions.

Benefits

• Health insurance options including dental and vision
• 19.25% retirement match in TIAA
• Life insurance, long-term disability, generous annual and sick leave
• Employer-paid long term disability (LTD) at 60% of salary up to $7,500 per month-UNUM.
• Sports and Fitness Center with annual or monthly membership options for employee and spouse/domestic partner.
• ComPsych supports employees through life's difficult moments.
• Reduced-rate tuition benefit to faculty and qualified dependents (up to six credits per semester for faculty, unlimited for dependents under specific conditions).
• Free parking on all TMCC campus locations.
• No State income tax
• Variety of discounts and employee purchase programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Director