Director of Marketing

Greater Metroplex Interiors (GMi)•Southlake, TX

3h•$95,000 - $120,000•Onsite

About The Position

The Director of Marketing is responsible for overseeing GMi’s marketing efforts and company-sponsored events. This position must utilize skills including interpersonal skills, project management, goal setting, creative, analytical, and administrative support with the ability to work under pressure.

Requirements

Strong knowledge of the AEC Industry & marketing fundamentals
Outstanding communication skills, both written and verbal, with the ability to adapt to different communication styles
Excellent skills in time management, organization, writing, proofreading, and editing
Professional business presence and acumen
Self-starter, high level of initiative, proven proactive thinker
Commitment to customer service
Highly detail-oriented
Creative and innovative thinker
Strong ability to multi-task with a results-oriented mindset
Calm individual who can operate under pressure, deadlines, and the demands of a busy office environment
Willingness to learn and work above and beyond
High level of proficiency in Microsoft Office Suite applications including Word, Excel, Outlook, Adobe
Marketing: 3+ years of progressive marketing experience, preferably within commercial construction, architecture, engineering, or a related B2B professional services industry. Demonstrated experience in marketing strategy, brand management, and/or supervision of marketing personnel.
Event Planning and/or Promotions: 3 years
BA or BS in Marketing or Business

Nice To Haves

AEC industry experience strongly preferred

Responsibilities

Lead GMi’s marketing strategy
Supervise/oversee all Marketing department employees (if applicable)
Direct the Executive Leadership team in regard to Marketing efforts and what is needed; say what we need to do.
Develop, maintain, and monitor the effectiveness of GMi’s marketing strategy
Create, build, and maintain brand recognition
Final approval for external content and ultimately responsible for the quality.
Assist the Corporate Director of People & Culture in developing the GMi Swag Store and ensure brand and quality are upheld.
Ensure all branded products are innovative, fresh, and trending. We want to have the coolest swag out there.
Your objective is for GMi to be recognized by everyone in our industry.
Work with each local DPC to ensure Promo closets are stocked and a proper inventory is accurate. Ultimately responsible for this budget.
Work with each DPC in compiling applications for awards and ensure all the branding, photos, and presentations meet our requirements.
Develop, maximize & maintain industry/GMi connections.
Office visits to General Contractors, Architects, and Engineers when necessary.
Social Media & LinkedIn
Take an active role in industry-specific organizations, including ASA, TEXO, etc.
Assist in the Career Fairs for target universities
Be involved in “The Business” and our people. There is no meeting you can’t attend, no boundary you cannot cross.
Maintain and update the website so that is up to date with recent projects and accurate information at all times.
Make recommendations to improve and keep fresh to not have to do a major overhaul every 5-10 years.
Oversee all video and photography efforts and ensure we are meeting the quota – including management of the most economical solution.
Manage LinkedIn and hit quotas for posts and followers set forth by leadership. Take the initiative for creative and innovative posts.
Find new mediums to reach our objectives for brand recognition and implement them as you see fit.
Spearhead and manage all Client Events, including trips, outings, open houses, industry events, GC events, and anything where customers and GMi will be present.
Ensure we are setting the bar high and have the attention to detail that represents the professionalism and quality we put into our projects.
Communicate efficiently to Leadership and monitor employee involvement
Encourage all GMi employees to contribute to events and work with Leaders to assign duties.
Assist any other department in company event planning. Christmas, PM retreat, anniversary parties, etc.