Director of Marketing

Value Drug Company • Allegheny Township, PA

6d

About The Position

At Value Drug Company, we're passionate about helping independent pharmacies thrive. As one of the region's leading wholesale distributors of pharmaceuticals and pharmacy products and services, we proudly serve independent pharmacies across multiple states. Our highest strategic priority is market share growth, and we're looking for a marketing leader who shares our passion for expanding our reach, strengthening our brand, and delivering measurable business results. If you're an innovative, data-driven marketer who enjoys developing strategy as much as rolling up your sleeves to execute it—and you love leading talented people—we'd love to meet you.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Progressive experience in marketing, branding, business development, or sales.
• Experience leading marketing initiatives from strategy through execution.
• Strong leadership, communication, project management, and organizational skills.
• Excellent written communication and copywriting abilities.
• Experience managing multiple priorities in a fast-paced environment.
• Strong analytical skills with the ability to measure marketing performance and ROI.

Nice To Haves

• Experience leading marketing teams.
• Agency account management or advertising agency experience.
• Strong understanding of B2B marketing strategies.
• Experience supporting healthcare, pharmaceutical, wholesale distribution, or regulated industries.
• Experience utilizing AI and marketing automation platforms.
• Knowledge of current digital marketing trends, analytics platforms, CRM systems, and emerging marketing technologies.

Responsibilities

• Develop and execute a comprehensive 12-24 month marketing strategy aligned with company growth and revenue objectives.
• Build integrated marketing campaigns that generate leads, increase customer engagement, and strengthen customer loyalty.
• Partner with executive leadership and cross-functional teams to ensure marketing initiatives support strategic business priorities.
• Lead digital marketing initiatives including SEO, SEM, email marketing, paid media, social media, content marketing, and website optimization.
• Analyze market trends, customer behavior, competitive intelligence, and emerging AI-powered marketing technologies to identify growth opportunities.
• Serve as the steward of our corporate brand, ensuring consistent messaging and visual identity across all business units and customer touchpoints.
• Oversee the creation of compelling marketing content including campaigns, newsletters, blogs, social media, sales collateral, presentations, and digital communications.
• Develop, manage, and optimize the annual marketing budget while measuring campaign effectiveness and reporting ROI to executive leadership.
• Establish marketing metrics, dashboards, and performance analytics to guide strategic decisions.
• Continuously improve marketing processes, workflows, and technologies to maximize efficiency and results.
• Lead, coach, and develop a team of creative and marketing professionals while fostering innovation, accountability, collaboration, and continuous improvement.
• Ensure all marketing materials comply with trademark, copyright, intellectual property, and company brand standards.

Benefits

• Marketing has a seat at the strategic table.
• Work alongside executive leadership to shape the future of our organization.
• Help independent pharmacies remain competitive and successful.
• Opportunity to build campaigns that make a meaningful impact.
• Lead an outstanding team.
• Contribute directly to our continued growth.
• Environment where collaboration, innovation, accountability, and continuous learning are valued.

What This Job Offers

• Job Type: Full-time
• Career Level: Director