Director of Marketing

Royal Palm South Beach Miami, a Tribute Portfolio Resort•Miami Beach, FL

39d

About The Position

Be part of the opening chapter of the newly reimagined Royal Palm South Beach Miami, re-opening in 2026 following a transformative $110 million renovation. This iconic beachfront destination is poised to reclaim its place as one of South Beach’s most exciting premium lifestyle hotels—designed for high-impact meetings, incentive travel, lifestyle-driven gatherings, and unforgettable group experiences. Ideally located at the intersection of Collins Avenue and Ocean Drive, the Royal Palm offers direct access to pristine white-sand beaches, the oceanfront boardwalk, and the cultural, dining, and entertainment energy that define Miami Beach—from Lincoln Road to Española Way. Rising 17 stories above the shoreline, the hotel will feature 404 thoughtfully redesigned guestrooms and 20,000 square feet of flexible indoor and outdoor event space, creating a dynamic, design-forward environment where business and leisure seamlessly intersect. This is a rare opportunity to be part of a landmark reopening and help bring a bold new vision to life from the ground up. Team members at Royal Palm will play a meaningful role in shaping the guest experience, building something truly special, and contributing to a culture rooted in creativity, collaboration, and elevated hospitality. If you’re passionate about lifestyle hospitality and want to grow your career with an iconic brand at an exciting moment of transformation, this is your moment to join us. The marketing director is a departmental leader who must be fluent in problem solving, process creation and internal sales. This person must demonstrate strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps and shortfalls in budgets and continually evolving marketing practices in order to remain relevant, driving desired results. While the person in this role reports to the general manager, they are responsible for nurturing close relationships with other departments to ensure marketing strategies support needs and goals of all revenue producing areas. In this role, the marketing director is wholly responsible for the development and execution of the property-level marketing plan consisting of strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels. The person in this role is responsible for building targeted campaigns and activating channels to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors.

Requirements

Five years’ experience in hotel marketing, digital or related professional field
Demonstrated competency managing outside agencies
Demonstrated competency in copywriting
Basic understanding of HTML
Excellent time management skills
Strong working knowledge of Instagram, Facebook, Twitter and LinkedIn
Excellent written and verbal communication skills
Competency in Adobe design programs
Average or better knowledge of Microsoft Excel

Responsibilities

Development and execution of the property-level marketing plan
Creating strategies and campaigns promoting on-brand messaging to customers through traditional, digital and social media channels
Building targeted campaigns and activating channels to drive consumer awareness and preference
Increasing market share
Building broader asset and brand awareness
Showcasing property and venue programming, activation and promotions to hotel guests, local patrons and destination visitors
Problem solving, process creation and internal sales
Demonstrating strong self-management and self-leadership skills
Anticipating the needs of stakeholders
Proactively addressing gaps and shortfalls in budgets
Continually evolving marketing practices to remain relevant and drive desired results
Nurturing close relationships with other departments to ensure marketing strategies support needs and goals of all revenue producing areas