Director of Marketing

Yardzen • Mill Valley, CA

7d • $150,000 - $175,000 • Remote

About The Position

Yardzen is seeking a Director of Marketing to lead the next chapter of growth for the company. This role is responsible for translating marketing strategy into execution across the marketing organization. The company is evolving from a design-first model to an integrated design-and-build offering, and this role will be key in bringing that vision to market by leading marketing execution, driving operational excellence, and ensuring initiatives move the business forward. This is a building role where the individual will partner with the Head of Marketing to execute the marketing roadmap, improve performance across the funnel, and establish processes for scaling the team. The role requires strategic thinking, a bias toward action, and the use of data to optimize marketing, customer acquisition, and retention.

Requirements

• 7+ years of consumer marketing experience, including experience leading cross-functional marketing initiatives and managing high-impact programs.
• Experience at a DTC or consumer services company at meaningful scale, ideally between $25M and $200M in revenue.
• A strong full-funnel marketer with experience across performance marketing, lifecycle, content and brand.
• Strong brand-building experience, including working with creative agencies and developing campaigns across social, experiential, influencer, and other modern marketing channels.
• Proven ability to execute complex marketing initiatives while balancing multiple priorities in a fast-paced environment.
• Strong analytical skills with experience using metrics such as CAC, conversion, LTV and ROI to make business decisions and optimize performance.
• Excellent project management and organizational skills with exceptional attention to detail.
• Experience building processes and operating systems that help teams execute more effectively at scale.
• Comfortable working cross-functionally and influencing stakeholders across Product, Operations, Sales and Executive Leadership.
• A hands-on leader who enjoys rolling up their sleeves and solving problems alongside the team.
• Curious, adaptable and energized by change. You thrive in environments where priorities evolve quickly and opportunities are constantly emerging.

Nice To Haves

• Experience managing agencies, contractors or external partners is preferred.
• Bay Area preferred.

Responsibilities

• Partner with the Head of Marketing to translate strategy into quarterly priorities, campaigns and execution plans.
• Lead day-to-day marketing execution across performance marketing, lifecycle, content, partnerships, product marketing and brand initiatives.
• Bring a strong brand-building lens to marketing initiatives, ensuring campaigns are creative, cohesive, and consistent with the Yardzen brand.
• Lead integrated brand campaigns across channels such as social, experiential marketing, influencers, content, and partnerships.
• Own the marketing operating cadence, ensuring projects are delivered on time, cross-functional partners stay aligned and priorities remain on track.
• Drive demand generation and conversion by continuously optimizing acquisition, activation and retention programs.
• Monitor the health of the marketing funnel, identifying opportunities to improve conversion, customer acquisition efficiency and revenue.
• Build reporting and dashboards that provide visibility into key marketing metrics, campaign performance and business impact.
• Partner closely with Product, Design, Operations, Revenue and Customer Experience teams to deliver a seamless customer journey.
• Manage external agencies, freelancers and marketing partners, holding them accountable for quality, timelines and performance.
• Build scalable marketing processes, workflows and systems that improve speed, collaboration and execution across the organization.
• Champion testing, experimentation and AI-enabled marketing workflows to improve team productivity and business results.
• Develop, mentor and support members of the marketing team while fostering a high-performance, collaborative culture.

Benefits

• Remote work, always: We're a remote-first company
• Full coverage for you: 100% paid medical, dental, and vision insurance
• Competitive compensation: Salary that matches your skills and experience
• Support for growing families: 12 weeks of fully paid parental leave
• Monthly perks: Wellness, cell phone, and internet stipends to keep you connected and cared for

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed