Director of Marketing

Door Controls USA•Ben Wheeler, TX

37d•Onsite

About The Position

Door Controls USA and Automatic Door Store are seeking a results-driven Marketing Director to lead and execute a unified marketing strategy across two distinct brands: a manufacturing-focused B2B business (DCU) and an eCommerce/digital-first business (ADS). This role owns marketing performance, prioritization, reporting, budget allocation, and cross-functional alignment with Sales, Operations, and Leadership. This position is ideal for a strategic, hands-on marketing leader who can build a clear plan, establish disciplined execution, and deliver measurable improvement in qualified demand and revenue contribution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
8+ years of progressive marketing experience, ideally including B2B and/or manufacturing/industrial.
Demonstrated ability to build marketing plans tied to measurable business outcomes.
Strong command of digital marketing, email/automation, SEO/SEM, and performance reporting.
Experience with CRM and marketing automation platforms; comfort with attribution and funnel metrics.
Proven leadership capability (people, vendors, cross-functional alignment).

Nice To Haves

Experience supporting both a manufacturing/B2B brand and an eCommerce/digital growth engine.
Experience building/cleaning measurement systems and improving data integrity (e.g., traffic quality, attribution).

Responsibilities

Build and manage quarterly and annual marketing plans for DCU and ADS with clear priorities, timelines, and outcomes.
Define KPIs, establish baselines, and deliver consistent reporting to leadership.
Translate business goals into focused marketing initiatives; communicate tradeoffs and resource needs clearly.
Lead channel strategy and execution across email, paid media, organic search, content, social, and events/trade shows.
Improve funnel performance from awareness to conversion and repeat purchase.
Optimize for profitability and efficiency using CPA/CAC, ROAS, and margin-aware targets where possible.
Own messaging frameworks and ensure accurate, consistent brand execution across both brands.
Maintain standards for product claims, technical accuracy, and value proposition clarity.
Oversee branded collateral and ensure materials reflect current products and priorities.
Own website performance outcomes for both brands: conversion rate, landing page performance, and content accuracy.
Oversee SEO/SEM and paid performance with focus on conversions and efficiency—not clicks alone.
Establish tracking governance to protect data integrity (e.g., bot/spam traffic, invalid geos, attribution consistency).
Direct content strategy to support product education, sales enablement, and customer acquisition.
Ensure campaign discipline: briefs, messaging, creative readiness, launch checklists, measurement, and post-campaign readouts.
Maintain a unified marketing calendar aligned to promotions, product priorities, training, and events.
Ensure Sales has current tools (product sheets, decks, comparison guides, FAQs, templates, training assets).
Build an ongoing feedback loop with Sales to address objections, competition, and lost-deal insights.
Support distributors/partners with co-marketing assets and programs as needed.
Own dashboards and performance reporting; ensure campaign tracking and lead lifecycle reporting are reliable.
Implement SOPs for launches, approvals, asset management, and vendor coordination.
Deliver concise monthly performance summaries: what happened, why, and what changes next.
Build and manage the marketing budget and vendor/agency relationships with clear deliverables and performance expectations.
Lead, coach, and develop internal team members; define role clarity and execution rhythm.