Director of Marketing

Bardi Heating, Cooling and Plumbing•Norcross, GA

41d•$125,000 - $150,000•Onsite

About The Position

Bardi Home Services is a leading provider of residential HVAC, Plumbing, and Electrical services in the Metro Atlanta area. With a reputation for excellence and a commitment to customer satisfaction, we’ve grown into a trusted name in the industry. As we continue to expand, we’re seeking a seasoned Director of Marketing to join our team and drive our growth to new heights. We are looking for an experienced Director of Marketing who has successfully led marketing efforts at mid to large-sized HVAC, Plumbing, or Electrical companies. This is a senior leadership role, critical to shaping the future of our brand and ensuring we continue to build and sustain our business. The ideal candidate will have a deep understanding of the home services industry, a proven track record in driving growth, and the strategic vision to lead our marketing team.

Requirements

Minimum of 5 years of experience as a Director of Marketing for a mid to large-sized HVAC, Plumbing, or Electrical company.
Demonstrated success in developing and executing marketing strategies that drive business growth and brand recognition.
Strong leadership skills with the ability to inspire and guide a team towards achieving ambitious goals.
Data-driven with the ability to analyze metrics, identify trends, and adjust strategies accordingly.
Innovative thinker with a knack for developing unique marketing campaigns that resonate with target audiences.
Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively.
Bachelor’s degree in Marketing, Business Administration, or a related field.

Nice To Haves

MBA is a plus.

Responsibilities

Develop and execute comprehensive marketing strategies that align with our business goals and drive growth across all service lines.
Enhance and manage the Bardi Home Services brand to ensure a consistent and positive presence in the market.
Oversee digital marketing efforts, including SEO/SEM, social media, content marketing, and email campaigns to maximize online visibility and lead generation.
Drive and optimize lead generation initiatives across various channels, including digital, traditional, and grassroots marketing efforts.
Lead and mentor a team of marketing professionals, fostering a collaborative and results-driven environment.
Develop and manage the marketing budget, ensuring efficient use of resources to achieve maximum ROI.
Conduct market research and competitive analysis to identify trends, opportunities, and areas for improvement.
Identify and establish strategic partnerships that can enhance our marketing reach and effectiveness.