Director of Marketing - Kansas City Live!

Cordish Companies•Kansas City, MO

14d

About The Position

The Director of Marketing & Communications will develop and execute a strategic marketing vision for Kansas City Power & Light District to enhance brand awareness, drive foot traffic, support tenant success, and foster community engagement. The role oversees branding, public relations, content marketing, promotional and advertising campaigns, and cross-platform alignment. It collaborates with district leadership, Kansas City Live! management, Live! concepts, tenants, agencies, community organizations, and business partners.

Requirements

At least 8 years of experience in marketing, communications, or public relations.
Proven expertise in brand marketing, public relations, and digital strategy.
Knowledge of social media trends and paid media strategies.
Experience managing agencies, freelancers, and vendor relationships.
Ability to analyze data and consumer insights to inform marketing strategies.
Excellent leadership, collaboration, and project management abilities.

Nice To Haves

Marketing, communications, or public relations experience in hospitality, real estate, or entertainment.

Responsibilities

Develop and implement a comprehensive brand strategy for Kansas City Power & Light District with district leadership.
Oversee digital and traditional marketing campaigns, maintaining consistent messaging, tone, and visual identity.
Collaborate with district leadership, Kansas City Live! management, Live! concepts, and tenants on co-branded initiatives, actions, and cross-promotions that support business success.
Lead creative direction for district marketing assets, including signage, advertising, and promotional materials.
Work with the district’s public relations agency to develop and manage a PR strategy that secures earned media coverage, enhances reputation, and builds relationships with media outlets.
Create and manage a monthly PR calendar and related initiatives.
Serve as a spokesperson and ensure brand-aligned messaging in press releases, interviews, and public statements.
Cultivate relationships with community leaders, organizations, influencers, and business partners to generate positive exposure.
Oversee crisis communications and reputation management.
Oversee and implement content strategy for the district website, social media, email marketing, and digital advertising.
Use data-driven insights to optimize marketing efforts and measure ROI.
Develop and implement a retail leasing marketing strategy, including a monthly newsletter and vacant-unit campaigns.
Support sponsorship presentations and implement sponsorship marketing assets and deliverables.
Manage communications with internal and external stakeholders and local businesses or tenants as needed.