Retail Director of Marketing

Duty Free Holdings, LLC•Medley, FL

About The Position

Duty Free Holdings is seeking an experienced, strategic Marketing Director to lead brand, product, and promotional strategies across its international travel retail operations. The role focuses on premium and luxury consumer goods, including fragrances, accessories, spirits, and tobacco, and calls for experience with travel retail or duty free, regulated consumer goods, and complex distribution environments. This is a commercially oriented marketing leadership role involving global product launches, integrated brand campaigns, omnichannel marketing, vendor strategy, Advertising & Promotion (A&P) funding, negotiation of brand contributions, and the sale of in-store and promotional space. The Director will combine creative direction and analytical rigor, collaborate across functions, and oversee a marketing team as well as Customer Service operations and EDI coordination. The position leads annual marketing strategy and campaigns, product development from concept through launch, brand positioning and storytelling, social media, retail merchandising, and trade marketing. It also monitors commercial performance and A&P return on investment, develops supplier and customer presentations, and works with internal teams and external partners to drive brand growth, sales, and service quality. Domestic and international travel is required for events, retail visits, and partner meetings.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum of 5–8 years in marketing leadership roles.
Excellent verbal and written communication skills.
Strong interpersonal and customer service abilities, including team leadership and coaching experience.
High-level negotiation skills, particularly with brand partners and suppliers.
Deep understanding of marketing strategy, consumer trends, and brand positioning.
Exceptional organizational, analytical, and problem-solving skills.
Demonstrated success managing cross-functional teams and agency partners.
Proficiency in Microsoft Office Suite.
Willingness and ability to travel domestically and internationally for events, retail visits, and partner meetings.

Nice To Haves

Experience in travel retail or duty free, luxury goods, or regulated premium consumer goods.
Experience in high-impact categories such as fragrances, accessories, spirits, and tobacco.
Experience with complex distribution environments and premium, brand-driven markets.
International exposure, strong commercial acumen, and ability to thrive in a fast-paced, high-growth environment.
Master’s degree (MBA).
Advanced experience in SAP, Canva, Shopify, Instagram, LinkedIn, Photoshop, TikTok, and Adobe.

Responsibilities

Lead, mentor, and develop the marketing team; oversee departmental operations, project priorities, and resources.
Conduct performance evaluations, provide constructive feedback, support accountability, and address performance concerns in accordance with company policy.
Develop and execute annual marketing strategies and multi-channel campaigns across digital, print, out-of-home, co-op, social media, in-store, public relations, and events.
Oversee the product development lifecycle across fragrance, accessories, and luxury categories, from concept through launch.
Drive brand positioning, packaging, storytelling, and promotional alignment with business goals.
Analyze target markets and identify growth opportunities across domestic and international channels.
Collaborate with executive leadership on long-term brand growth strategies.
Manage and optimize advertising and promotional budgets to maximize return on investment.
Coordinate campaign execution with Sales, Operations, Logistics, Creative, and Customer Service.
Build and maintain strategic relationships with vendors and external agencies.
Manage vendor relationships and A&P budgets, including negotiations for financial contributions, visibility packages, and promotional space across channels.
Lead content creation for product training, internal communications, retail activations, and sales tools.
Oversee Customer Service operations and EDI coordination to support service excellence and timely fulfillment.
Monitor P&L, cost of goods, inventory, and promotional performance, applying insights to improve results.
Track consumer behavior, market shifts, and competitive activity in travel retail and luxury.
Develop and execute a social media content strategy aligned with brand and business goals.
Launch and manage paid and organic social campaigns supporting product launches, promotions, and events.
Monitor and respond to social media comments, messages, and mentions; apply platform and competitor insights and A/B test content and advertising approaches.
Ensure marketing content reflects brand identity and complies with tone, style, and compliance standards.
Create retail-specific planograms and optimize product placement and assortments to support sales and the shopping experience.
Advise and support stores on visual merchandising practices, brand guideline compliance, and sales potential.
Visit retail stores and digital storefronts to benchmark performance, opportunities, and competitive conditions.
Develop and execute in-store displays and promotional materials to increase brand visibility and sales.
Evaluate trade marketing campaigns and activations, report metrics, and make data-driven adjustments.
Use analytics tools to summarize A&P funding received, utilization, and return on investment, and recommend future initiatives.
Collaborate with buying and sales teams to identify opportunities to increase market share and profitability.
Prepare presentations and pitches for suppliers and customers that communicate value propositions and strategic initiatives.
Negotiate A&P agreement terms, including funding, co-op advertising, SPIFFs, and reimbursement processes.
Work with finance and accounting to ensure compliance with A&P agreements and timely submission of funding contributions.
Manage inventory of visual merchandising materials, including displays, props, signage, and promotional materials.
Coordinate with suppliers and vendors to ensure timely delivery and adequate stock of merchandising materials.