Director of Marketing

Buffalo Run Casino & Resort•Miami, OK

36d•Onsite

About The Position

The Director of Marketing position provides strategic leadership for the organization's marketing, advertising, promotional, player development, and public relations efforts. This position drives brand awareness, guest engagement, and revenue growth by developing and executing effective marketing strategies, fostering customer loyalty, and ensuring consistent brand representation. The Director of Marketing works collaboratively with leadership and operational departments to support organizational objectives, enhance the guest experience, and maximize the effectiveness of marketing investments.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Hospitality Management, or a closely related field required.
Minimum of seven (7) years of progressively responsible marketing experience, with at least three (3) years in a management or leadership role, preferably within the gaming, hospitality, entertainment, or resort industry.
Demonstrated experience in developing and implementing comprehensive marketing, advertising, promotional, player development, and public relations strategies.
Experience managing marketing budgets, vendor relationships, agency partnerships, sponsorships, entertainment promotions, and special events.
Must possess strong strategic planning, organizational, analytical, and project management skills with the ability to manage multiple priorities and deadlines.
Excellent leadership skills with the ability to inspire and motivate a diverse team.
Demonstrated strategic thinking and problem-solving abilities.
Must possess excellent communication, presentation, negotiation, and interpersonal skills.
Must be able to obtain and maintain the required Gaming License.
Must maintain strict confidentiality and comply with all data privacy policies regarding employee and organizational information.
Requires problem solving skills, and the ability to communicate effectively.
Flexibility to work evenings, weekends, holidays, and special events as required to support operational and promotional activities.

Nice To Haves

Master’s degree in marketing, Business Administration (MBA), or a related field preferred.

Responsibilities

Direct and oversee all marketing, advertising, promotions, player development, public relations, and brand management activities.
Develop and implement marketing strategies and campaigns to increase guest visitation, customer loyalty, and revenue.
Manage marketing budgets, vendor relationships, sponsorships, special events, and advertising initiatives while ensuring compliance with applicable regulations and company standards.
Analyze market trends and campaign performance.
Provide leadership to marketing team members.
Collaborate with other departments to support organizational goals and enhance the guest experience.
Develop and execute comprehensive marketing, advertising, promotional, public relations, entertainment, and business development initiatives that support organizational objectives.
Establish and maintain effective working relationships with guests, employees, vendors, community partners, regulatory agencies, and executive leadership.
Ensure alignment of marketing strategies with overall organizational goals and brand standards.
Maintain the highest level of confidentiality and professionalism.
Develop long-term strategic marketing plans aligned with organizational goals and revenue objectives.
Manage multiple projects, priorities, budgets, contracts, and deadlines simultaneously.
Ensure accuracy and attention to detail in all work products and deliverables.
Exercise sound judgment and discretion when handling sensitive and confidential information.
Build and maintain effective working relationships with internal and external stakeholders.
Adapt to changing priorities and business needs in a fast-paced environment.
Analyze return on investment (ROI) and assess the effectiveness of marketing initiatives and expenditures.
Represent the organization in professional settings, community events, and industry engagements as needed.