Director of Marketing

Great Lakes Mgmt Co•Plymouth, MN

26d•$75,000 - $80,000

About The Position

Great Lakes Management is seeking a strategic, creative, and results-driven Director of Marketing to oversee the marketing performance of a portfolio of senior living communities. This role is responsible for developing quarterly marketing strategies, executing those plans with internal teams and outside vendors, and continually improving marketing performance across the portfolio. The Director of Marketing will partner closely with Operations and Sales leadership to drive qualified leads, increase tours and reservations, reduce resident acquisition costs, and support occupancy goals. This is a business leadership role that requires both strategic thinking and strong creative instincts.

Requirements

Bachelor's degree in Marketing, Communications, Business, Graphic Design, or a related field preferred.
Marketing experience, preferably managing multiple locations or brands.
Experience with digital marketing, branding, and vendor management.
Strong creative, organizational, analytical, and communication skills.
Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

Develop and execute quarterly marketing strategies for an assigned portfolio of communities.
Manage digital marketing efforts, including agency relationships, advertising budgets, SEO, social media, and paid search.
Analyze marketing performance and continually optimize campaigns to improve lead generation and reduce resident acquisition costs.
Design, update, and maintain marketing collateral, brochures, direct mail, signage, advertisements, and other creative assets.
Coordinate print marketing, direct mail, newspaper inserts, photography, and creative projects.
Ensure consistent branding across all communities while highlighting each location's unique identity.
Partner with Executive Directors and Directors of Sales to support occupancy goals and local marketing initiatives.
Manage marketing vendors, timelines, budgets, and project execution.
Track key marketing metrics and provide recommendations to improve performance.