Director of Marketing

Greenfield Talent•Chicago, IL

2d•Onsite

About The Position

A rapidly growing compliance‑operations partner is redefining how non‑acute healthcare facilities manage regulatory obligations. Instead of relying on scattered vendors and outdated processes, this organization centralizes every compliance requirement into one coordinated program — supported by dedicated account managers, a national service network, and a modern technology backbone. The team is building an advanced AI‑driven infrastructure designed to automate tracking, surface risks early, and continuously optimize client programs. This is a high‑growth environment for professionals who want to help shape a new category at the intersection of compliance, operations, and technology. What We Deliver: * A single point of accountability for all compliance obligations * Consolidated vendor management and cost optimization * Real‑time tracking, documentation, and inspection readiness * A model that improves over time through continuous evaluation and refinement Role Overview: The Director of Marketing is responsible for architecting and running the entire marketing engine — from strategy to execution. This is a category‑building role, not a maintenance position. You will define how the market understands this emerging model, establish the brand narrative, and translate that into measurable pipeline growth. This leader owns the full marketing P&L, demand‑generation strategy, GTM execution, product launch planning, and sales enablement. Success is measured by qualified pipeline creation, MQL velocity, and revenue contribution.

Requirements

7+ years of B2B marketing experience, including 3+ years in product, brand, or GTM leadership
Demonstrated success building or repositioning a B2B brand
Proven track record launching products that generated measurable pipeline and revenue
Experience developing sales enablement programs and partnering closely with sales teams
Strong financial mindset with comfort owning a marketing budget tied to revenue outcomes
Exceptional communication skills with the ability to simplify complex concepts
Experience leading and developing marketing talent
Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred)

Nice To Haves

Familiarity with EOS/Traction is a plus
Experience marketing to healthcare practices or regulated industries
Background in category creation or market education programs
Experience building a sales enablement function from the ground up
Exposure to AI‑enabled marketing workflows

Responsibilities

Own the marketing budget and ensure every investment directly supports MQL and revenue goals
Set the overarching marketing strategy and allocate resources across all channels
Lead, coach, and develop the marketing team with clear accountability to pipeline outcomes
Report weekly on channel performance, pipeline contribution, and MQL quality
Operate within an EOS‑style framework, including quarterly planning and KPI ownership
Establish and maintain the brand voice, messaging hierarchy, and content standards
Drive consistent brand presence across all external channels and touchpoints
Build a multi‑channel thought‑leadership program that moves the market from awareness to demand
Conduct competitive and market analysis to refine positioning and anticipate new entrants
Own GTM strategy for new products, segments, and service lines
Define launch sequencing, channel activation, and success metrics
Build launch playbooks covering positioning, pricing narrative, segmentation, and campaign strategy
Lead post‑launch analysis and iterate based on conversion data and customer feedback
Equip sales teams with competitive intelligence, positioning frameworks, and objection‑handling tools
Own the marketing‑to‑sales handoff and ensure all MQLs meet strict qualification standards
Build vertical‑specific playbooks for key healthcare segments
Ensure all campaigns and assets are optimized for conversion, not just output volume
Lead customer and market research to inform messaging, product direction, and GTM strategy
Partner with sales leadership to diagnose funnel performance and address conversion gaps
Translate insights into actionable recommendations for brand, product, and marketing programs