Director of Marketing

California Faucets•Huntington Beach, CA

8d•Onsite

About The Position

The Director of Marketing is responsible for leading the charge to grow our presence in the marketplace and increase our brand awareness. He/she is required to have excellent leadership skills, a proven record of effective budget management, and in-depth knowledge of all marketing channels (Search, social media, Content, Email, and Display), digital tools and platforms. Most importantly, the Director of Marketing serves as a key brand ambassador that is dedicated to promoting the culture, story, and ideals of the company. In pursuit of this, he/she is responsible for building and managing the marketing team, leading all marketing initiatives from campaign ideation to execution, measurement and optimization and ensuring all efforts are integrated with relevant company functions to achieve company objectives in line with, and staying to true to, the core values of the brand.

Requirements

Ability to read, write, speak, and understand English fluently.
Excellent written and verbal communication skills.
The ability to explain things easily in ways that people can understand.
A proactive approach to problem solving in addition to reliable follow-through on a variety of tasks.
Outstanding organization and prioritization skills.
A sense of urgency and efficiency in all tasks.
Excellent time management skills; must be able to handle multiple priorities simultaneously and meet deadlines.
Ownership of all assigned areas of responsibility.
Team player with a positive, “can-do” attitude that can work in a fast-paced environment.
Good judgement and discretion.
Use miscellaneous office equipment (ex: calculators, computers, copiers, etc.).
Degree in Marketing or equivalent
At least 8 years of experience in marketing
Experience in recruiting, developing, and managing a team of marketers
Experience working with digital agencies
In-depth knowledge and experience using various digital marketing platforms and tools
Proven track record of effective budget planning and management
Experience interpreting analytics reports and producing actionable insights
Experience working with and building consensus across cross-departmental teams
Proven results in effective campaign management and implementation leading to achieving set target objectives
Proficiency with Microsoft Office Suite, including the ability to create reports using Word and Excel.

Responsibilities

Develop an overall marketing strategy to include digital campaigns, printed copy, and partnerships to promote brand awareness and increase sales.
Build, lead, and manage a team of Marketing focused roles.
Set marketing KPIs and monitor team progress, ensuring marketing campaigns and organizational objectives are met
Source for and work closely with marketing agencies to ensure the marketing objectives and strategies are clearly communicated and aligned
Keep a close eye on the competition, determine realistic benchmarks, and develop strategies to gain a competitive edge
Communicate on a regular basis with all relevant stakeholders including sales & marketing teams and IT department to ensure all digital efforts are fully synced up
Plan and manage budget across all marketing channels and platforms
Track and measure the performance of all digital marketing channels and propose optimization initiatives to maximize marketing ROI
Keep abreast of the latest digital trends and continued advancements in digital technologies and marketing best practices
Constantly strive to discover and adopt emerging technologies, digital innovations, and new platforms and systems to optimize organizational productivity and effectiveness
Perform additional assignments per manager's direction.
Hiring and onboarding new employees.
Time and Attendance Management.
Training and development of team members.
Participating in performance management and discipline.
Conducting regular performance reviews.