Director of Marketing
About The Position
The Director of Marketing is responsible for leading the strategic vision, development, and execution of all marketing initiatives across operations. This role drives brand growth, guest engagement, revenue performance, and long-term market expansion through integrated marketing strategies including digital marketing, social media, events, new restaurant openings, partnerships, loyalty initiatives, and in-restaurant marketing programs. As a senior leader, the Director of Marketing serves as the brand steward and ambassador, ensuring consistent articulation our heritage, culture, and voice across all markets and guest touchpoints. This role partners closely with Operations, Culinary, Development, Finance, and Training to ensure marketing strategies directly support restaurant-level performance, protect margin integrity, and enhance the overall guest experience. This position requires a data-driven, commercially minded strategist who thrives in a high-growth, multi-unit environment and can translate brand storytelling into measurable sales impact.
Requirements
- Advanced knowledge of digital marketing platforms, analytics tools, CRM systems, and marketing automation.
- Proficiency in Microsoft 365, Adobe Suite and reporting dashboards.
- Strong understanding of multi-unit restaurant marketing.
- Ability to manage multiple complex initiatives simultaneously.
- English (required)
- Minimum 7–10 years of progressive marketing leadership experience, preferably in restaurant or hospitality industry.
- Multi-unit growth brand experience strongly preferred.
- Demonstrated success driving measurable revenue growth and brand expansion.
- Bachelor’s degree in Marketing, Business, or related field required.
- Maintains high standards of brand consistency, messaging accuracy, and reporting precision.
- Strong analytical and creative problem-solving skills.
- Ability to independently drive strategy while managing team execution.
- Proven ability to inspire, motivate, and retain high-performing team members.
- Highly organized and capable of managing campaigns across multiple markets.
- Understands operational and financial implications of marketing decisions.
- Exceptional written and verbal communication skills.
- Confident executive-level presenter.
- Ability to clearly articulate brand messaging internally and externally.
- Strong business acumen and understanding of marketing ROI.
- Ability to read and communicate P&L impact.
- Actively seeks opportunities to optimize financial outcomes.
- Upholds ethical standards in all marketing and public-facing communications.
- Protects brand reputation and intellectual property.
- Builds trust across departments and partnerships.
Nice To Haves
- Spanish (preferred but not required)
Responsibilities
- Align, partner, and collaborate with Executive Leadership to drive unified brand execution and company excellence.
- Develop and lead a comprehensive multi-year marketing strategy that drives awareness, guest acquisition, retention, and revenue growth.
- Partner with Finance and Operations to align marketing initiatives with annual budgets and revenue targets.
- Lead marketing strategy and execution for all new restaurant openings.
- Oversee digital marketing strategy including SEO/SEM, paid media, email marketing, CRM, website optimization, and marketing automation.
- Oversee all social media channels and guest engagement.
- Oversee content development including photography, videography, promotional assets, and storytelling.
- Oversee onsite and offsite marketing events, activations, and community engagement initiatives.
- Build and maintain strategic partnerships to expand brand reach.
- Oversee guest feedback systems including surveys, CRM initiatives, and reputation management.
- Lead, mentor, and develop the marketing team to achieve departmental and company objectives.
- Develop and manage itemized marketing budgets.
- Partner with Operations to align marketing initiatives with restaurant performance needs.
- Collaborate with Culinary on menu launches and brand storytelling.
- Work with Training to develop and distribute digital training content.
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What This Job Offers
Job Type
Full-time
Career Level
Executive
