Director of Marketing - Brand Events | Hybrid - Schaumburg, IL

Perdoceo Education Corporation•Schaumburg, IL

7d•$99,000 - $140,000•Hybrid

About The Position

The Director Brand Marketing works closely with the VP of Digital Marketing to drive branding efforts across Perdoceo institutions. The role sets brand strategy and ensures teams and prospective students understand the value propositions of the organization’s diverse brands. It combines strategic leadership with day-to-day execution and team management. As a member of the Perdoceo Corporation marketing team, the Director oversees the implementation and management of branding efforts in partnership with internal departments, media agencies, and vendors. The position draws on branding, advertising, content, and analytics skills to support efficient growth through performance marketing and help institutions achieve monthly and quarterly business goals. It builds relationships across Media, Content, Compliance, Regulatory, and Academics and oversees institution events, organic social, internal communications, budgets, campaign reporting, and team projects. The role is mostly remote, with office attendance generally required about once per month for certain tasks.

Requirements

Bachelor’s degree in business, marketing, or a relevant field.
At least 7 years of brand marketing experience.
Experience with marketing strategy and marketing plan development.
Ability to navigate a complex, multi-layered, matrixed organization and create a collaborative environment across cross-functional departments.
Ability to manage multiple complex projects simultaneously.
Ability to identify market trends and influences and address prospective student needs and opportunities.
Comfort presenting and communicating to all levels of management and coordinating feedback from internal and external cross-functional teams.
Strong organizational skills and ability to establish and maintain productive cross-functional relationships in a collaborative, team-based environment.
Excellent written and verbal communication skills, including presentation and facilitation.
Ability to work in a fast-paced, results- and deadline-driven environment.
Experience leading relationships with external agencies and partners.

Nice To Haves

Agency experience.

Responsibilities

Set overall brand strategy and establish integrated campaigns to achieve business objectives, including quarterly and yearly messaging and marketing planning and refreshes.
Manage the branding process, improve efficiencies, ensure quality of assets that drive in-market performance, and oversee brand guidelines, positioning, and creative development.
Partner with internal marketing and operations departments and agencies to create a cohesive brand marketing strategy, and work with Compliance to ensure marketing flows and collateral meet Perdoceo standards.
Oversee institution events and manage planning, logistics, communications, branding, and staffing.
Manage internal communications so marketing and broader teams understand each institution’s brand positioning and messaging tactics.
Lead the organic social team to foster engagement with current and prospective students and communicate each institution’s value propositions.
Manage financial projections and operate within budget.
Serve as a key brand liaison for internal clients and external media contacts.
Supervise team member projects to ensure completion on time and within budget.
Collaborate with university departments and key employees to solve problems and deliver optimal brand marketing output.
Organize and manage campaign reporting to support data-driven decisions.