Director of Marketing

Eagle Industries • New Orleans, LA

24d

About The Position

The Director of Marketing leads Eagle's marketing function and owns the brand. Reporting to the President, you'll set strategy for positioning, demand generation, channel and distributor marketing, and trade shows, while leading a four-person team (Marketing Operations Specialist, Graphic Designer, Content Coordinator, and Marketing Assistant). This is a working leader role: the Ops Specialist runs the day-to-day execution of the marketing technology stack, freeing you to shape strategy, drive the brand, and stay close enough to the work to execute alongside the team on what matters most. You'll partner with Sales, Product, and Operations to deliver pipeline and revenue in the industrial safety materials market.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience.
• 7+ years of progressive marketing experience.
• At least 2 years managing or leading teams.
• Strong command of strategic marketing fundamentals: positioning, pricing, promotion, and channel strategy.
• Hands-on experience with marketing automation, CRM, Google Analytics, and digital advertising platforms.
• Strong project management skills and the ability to run multiple initiatives in parallel.
• Excellent written and verbal communication; comfortable presenting to executives, customers, and partners.
• Demonstrated ability to use data to make decisions and prove ROI.
• Track record of being both strategic and hands-on.
• Proficiency with Microsoft 365 and Adobe Creative Suite (or equivalent design tools).

Nice To Haves

• Background in a B2B advertising or marketing agency with multiple commercial clients, or current/recent Marketing Director experience at a commercial products company.
• HubSpot certifications or experience administering a HubSpot instance.
• B2B marketing experience in distribution, manufacturing, construction products, or industrial safety, ideally including a distributor or dealer channel.
• Trade show and event program management experience.
• Familiarity with construction industry buyers (contractors, project managers, safety directors, EHS leaders).

Responsibilities

• Lead Eagle’s brand communications, ensuring consistent storytelling across all customer touchpoints.
• Own strategic marketing fundamentals including product positioning, pricing communication, promotional planning, and channel/distributor marketing.
• Build and execute the annual marketing plan and lead demand generation across digital and traditional B2B channels.
• Partner with Sales on enablement and product launches, creating collateral such as case studies, sell sheets, and proposal content.
• Plan and execute trade shows, industry events, and customer-facing programs, representing Eagle as needed.
• Set the strategy for Eagle’s marketing technology stack (HubSpot, Syndigo, AI-enabled workflows) and direct its execution.
• Utilize business intelligence and marketing analytics to inform decisions, prove ROI, and adjust programs.
• Lead, manage, and develop the marketing team, executing alongside them on key deliverables.
• Manage the marketing budget and outside vendor relationships.

What This Job Offers

• Job Type: Full-time
• Career Level: Director