Director of Marketing Technology

Hometap

1d•$160,000 - $175,000•Remote

About The Position

Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt. We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Forbes have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! In case you need any more convincing, we also provide competitive compensation, healthcare coverage, generous PTO, a meaningful equity package, and a strong culture with plenty of opportunities for team-building and camaraderie. Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk. We're looking for a marketing technologist and builder who sits at the intersection of marketing, data, and technology. As Director of Marketing Technology, you will own three core pillars: the marketing tech stack, marketing data, and the use of AI and automation within those teams. You’ll serve as the technical authority and strategic driver for how our marketing and growth teams leverage technology and data to perform at their best. You're a great fit if you bring deep expertise in marketing technology ecosystems and data infrastructure, and you're equally energized by hands-on problem-solving as you are by setting a long-term vision for how technology and AI should evolve across marketing and growth functions. You have a strong instinct for how data and insight can unlock the potential within marketing and growth teams, and for identifying where AI and automation can meaningfully change the way teams work. You’re strong at prioritization, able to juggle multiple projects simultaneously, determining where to focus to maximize impact for the level of effort. You’re an effective communicator, helping to translate the team’s needs to technical requirements. You are curious, rigorous, and pragmatic, with a track record of turning complex technical landscapes into clear, actionable direction.

Requirements

7+ years of experience in Marketing Technology, Marketing Operations, or a related technical marketing function
Deep knowledge of marketing technology ecosystems, data integrations, and analytics frameworks
Hands-on experience building with or deploying AI tools — whether for content generation, workflow automation, personalization, analytics, or other marketing applications
Strong understanding of data governance, event tracking, and BI tooling in a marketing context
Proven ability to drive technology adoption and build technical fluency across non-technical teams
A proactive, solution-oriented approach — you diagnose problems clearly, propose concrete solutions, and execute with follow-through
Experience working in high-growth or early-stage environments

Nice To Haves

Experience in consumer marketing and/or regulated industries would be a plus

Responsibilities

Provide strategic direction for the full martech stack (e.g., Ortto, Sprout Social, VWO, TUNE/Impact, Canto, Formstack), ensuring platforms are fully utilized and delivering measurable value
Partner across the marketing and growth teams to understand the team’s needs, evaluate and recommend tools, supporting implementation and onboarding, while designing the stack for scalability
Ensure marketing technology integrates seamlessly with core company systems (e.g., Segment, Salesforce) to support a seamless homeowner journey, enable existing workflows, and provide consistent, reliable reporting
Maintain vendor relationships with a focus on performance and fit rather than contract administration
Serve as the internal expert on platform capabilities, helping marketing and growth teams get the most out of the tools they have
Own marketing's data governance framework: event tracking accuracy, data dictionary, schema management, and BI dashboards
Provide oversight of reporting and attribution, ensuring dashboards and campaign insights are accurate, consistent, and actionable
Partner with Growth Marketing to evaluate and integrate external data vendors and platforms — as well as internal data sources — to support predictive modeling and incrementality analysis
Own the strategy for third-party data integration, including DSP audience data used for both prospecting and lifecycle marketing, ensuring signals flow cleanly into the right platforms and can be activated across channels
Manage data ingestion partnerships with agency partners, establishing clear standards for data sharing, quality, and governance
Ensure marketing has the data infrastructure and inputs needed to support Marketing Mix Modeling (MMM), working cross-functionally to maintain the completeness and consistency of spend, conversion, and channel data
Surface insights and trends that inform campaign optimization and strategic decision-making across marketing and growth
Evaluate, piloting, and scaling AI-powered tools that improve how teams create, target, measure, and optimize
Design and implement AI-powered workflows and automations that remove friction, improve speed, and elevate output quality across marketing and growth functions
Drive adoption of AI tools across the marketing and growth teams — serving as an educator, champion, and hands-on practitioner who helps teams build fluency with AI in their day-to-day work
Stay ahead of the AI landscape, identifying emerging capabilities and translating them into practical opportunities for the business