Director of Marketing Operations and Technology

linqd.

8d•$125,000 - $144,000•Remote

About The Position

linqd. is looking for a Director of Marketing Operations & Technology to lead the team responsible for turning client strategy into executed, measurable, optimized marketing programs. This role will own the marketing tech stack end-to-end, from campaign building and orchestration to performance measurement and insight generation. It is a hands-on leadership position where the individual will collaborate with Account Management, Strategy & Creative, and Insights, Analysis & Planning teams to achieve client goals. The role involves client interaction, presenting recommendations, and serving as the technical and operations expert, while also working with the CTO and Product Team to guide the future of the company's tech stack.

Requirements

5–8 years in marketing operations working across CDP, CRM, and email/SMS platforms — agency, consultancy, or in-house, with B2B2C experience strongly preferred.
2+ years leading a team, directly or indirectly.
Deep, hands-on knowledge of the marketing tech stack and how to scale processes across a team.
Strong strategic instincts paired with the ability to interpret client needs and translate them into executable plans.
Comfort managing multiple clients and projects in parallel without losing the thread.
Confident presenting to client stakeholders, leading working sessions, and translating technical concepts into business outcomes.
BS/BA in Marketing, Business, Communications, or a related field; MBA a plus.

Nice To Haves

Building products / multi-channel, multi-audience industry experience is a nice-to-have.

Responsibilities

Lead the marketing operations and technology function, setting the standard for how campaigns are built and optimized across our client base.
Partner with Account Management to translate client goals into campaign architectures that use our tech stack effectively.
Collaborate with the CTO and Product Team on the next evolution of our stack, including the build-out of our omnichannel and technology capabilities.
Stay close to the market, bring in new practices and technologies that keep linqd. ahead.
Own HubSpot (CRM, marketing, sales, reporting) end-to-end.
Build agile, repeatable processes for setting up customer journeys and campaign elements across email, SMS, voice, and emerging channels.
Partner with the analytics and data team to make sure the right data connections are in place to power campaign execution and measurement.
Continuously monitor and optimize live campaigns and bring forward content or touchpoint recommendations to Account Management.
Serve as a client-facing partner alongside Account Management, attending client meetings, presenting campaign performance and recommendations, and representing the operational and technical side of the work.
Participate in client campaign audits and reviews, bringing forward data-backed insights and optimization opportunities.
Build trust with clients as the go-to voice on tech stack capabilities, customer journey design, and what’s possible across channels.
Hire, coach, and develop the marketing operations team, including managers and freelance resources.
Run regular performance conversations, set clear expectations, and build career paths for your team.
Act as the trusted advisor across the organization on customer journey implementation, testing, and tech stack best practices.