Director of Marketing Strategy

West Shore Home • Charlotte, NC

14h • Onsite

About The Position

West Shore Home is a leading home improvement company specializing in bathrooms, flooring, windows, and doors, operating in over 40 locations nationwide with more than 3,000 employees. The Director of Analytics and Planning- Marketing is responsible for managing the marketing planning, forecasting, and budget alignment processes for all company branches. The primary goal is to achieve the best ROI in marketing spend and meet company Net Sales targets. This role reports to the VP of Marketing Planning and Analytics and will oversee Divisional Marketing Managers.

Requirements

• 5+ years of experience with forecasting and modeling for performance-based marketing.
• Bachelors Degree, required.
• Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations.
• Advanced proficiency in Excel, required.
• Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.
• Applicants must be authorized to work in the United States at the time of their application on a full-time basis.
• The Company will not sponsor applicants for work visas.

Nice To Haves

• Previous experience utilizing AI and ML in performance modeling and forecasting, preferred.

Responsibilities

• Serve as the primary interface between Marketing and FP&A, supporting the Marketing team through the creation and management of marketing forecast models.
• Collaborate with senior-level marketing leaders on overall marketing strategy and approach to determine budget plans and performance expectations.
• Utilize historical marketing performance data to develop long-term budget plans and forecasts, showcasing spend and appointments per day by product vertical at each branch location.
• Take necessary action to adjust spend levels for different marketing sources to ensure spend remains close to budget and on track to achieve company appointment targets.
• Develop data-driven forecasts to accurately predict appointment and sales volumes expected from the marketing plan, utilizing historical performance data.
• Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets with the goal of achieving sales targets at the lowest possible marketing cost.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Director