Director of Marketing Strategy

West Shore Home • Harrisburg, PA

14h • Onsite

About The Position

West Shore Home is a leading home improvement company specializing in high-quality remodels. The Director of Analytics and Planning- Marketing will manage marketing planning, forecasting, and budget alignment across all branches to achieve the best ROI in marketing spend and meet company Net Sales targets. This role reports to the VP of Marketing Planning and Analytics and will oversee Divisional Marketing Managers.

Requirements

• Must be authorized to work in the United States without requiring current or future employer-sponsored work authorization.
• 5+ years of experience with forecasting and modeling for performance-based marketing.
• Bachelors Degree, required.
• Proven experience developing and executing efficiency improvement plans to streamline the marketing budgeting and target-setting process through automations.
• Advanced proficiency in Excel, required.
• Advanced proficiency with data analysis and performance forecast modeling using analytics platforms such as Databricks and Power BI, required.

Nice To Haves

• Previous experience utilizing AI and ML in performance modeling and forecasting, preferred.

Responsibilities

• Serve as the primary interface between Marketing and FP&A, supporting the Marketing team through creating and managing marketing forecast models.
• Collaborate with senior-level marketing leaders on overall marketing strategy, budget plans, and performance expectations.
• Utilize historical marketing performance data to develop long-term budget plans and forecasts, showing spend and appointments per day by product vertical at each branch location.
• Take necessary action to adjust marketing spend levels for different sources to ensure spend stays close to budget and on track to achieve company appointment targets.
• Develop data-driven forecasts to accurately predict appointment and sales volumes from the marketing plan using historical performance data.
• Train and develop Divisional Marketing Managers to effectively manage branch-level marketing budgets, aiming for sales targets at the lowest possible marketing cost.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Director