Director of Marketing (Performance & Demand Generation)

CertainPath™ • Dallas, TX

3d

About The Position

At CertainPath, we are seeking a strategic, data-driven Director of Marketing to lead and scale a modern performance marketing function with a strong emphasis on demand generation and pipeline creation. This role is ideal for a marketing leader who thrives on building predictable revenue engines, aligning closely with sales, and using analytics to drive measurable business growth. The Director of Marketing will own the strategy and execution of multi-channel demand generation programs designed to increase brand awareness, generate qualified leads, accelerate pipeline velocity, and improve customer acquisition performance. This leader will partner cross-functionally with Sales, Operations, and Executive Leadership to develop scalable marketing initiatives that directly impact revenue. This is a hands-on leadership role for someone who combines strategic vision with operational execution and has a proven track record of building high-performing B2B marketing programs.

Requirements

• 10+ years in marketing, including 5+ years in leadership.
• Proven success driving pipeline and revenue in a B2B environment with complex sales cycles.
• Expertise in demand generation, content strategy, funnel optimization, and marketing operations.
• Strong analytical skills with experience using data to drive decisions and improve performance.
• Experience partnering cross-functionally with Sales and Operations.

Nice To Haves

• Background in home services, field services, membership/subscription models, or PE-backed growth environments.

Responsibilities

• Develop and execute a comprehensive demand generation strategy that builds a predictable pipeline and drives new memberships, expansion revenue, and qualified growth opportunities.
• Own performance marketing initiatives across paid media, SEO, SEM, email marketing, content marketing, retargeting, webinars, events, and account-based marketing campaigns.
• Build and optimize full-funnel marketing programs that improve lead generation, lead nurturing, conversion rates, and customer acquisition efficiency. (MQL → SQL → Close)
• Establish KPIs, attribution models, dashboards, and reporting frameworks across CRM and marketing automation platforms to measure pipeline performance, CAC, conversion, and ROI while continuously optimizing campaign effectiveness and spend allocation.
• Strengthen CertainPath’s brand presence, credibility, and market share in home services.
• Partner closely with Sales and Member Experience leadership to align marketing initiatives with revenue goals, pipeline targets, and customer growth objectives.
• Improve lead quality, conversion performance, sales enablement, and pipeline forecasting through strong marketing analytics and cross-functional alignment.
• Manage and mentor marketing team members while fostering a culture of accountability, experimentation, and continuous improvement.
• Lead go‑to‑market strategies for new products, services, and trade verticals.

Benefits

• Opportunity to shape and scale a high-impact marketing function within a growing organization.
• Visibility across executive leadership.
• Ability to directly influence company growth strategy.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed