Director of Marketing Operations

Sun Health•Surprise, AZ

6d•Onsite

About The Position

The Director of Marketing Operations leads the strategy, execution, and performance of marketing initiatives across Sun Health to drive lead generation, engagement, and measurable growth. This role owns marketing systems, campaign performance, and operational execution across communities, wellness, and philanthropic initiatives. Working in close partnership with the Vice President of Marketing & Communications, Creative Services, and Communications, this role ensures marketing efforts are aligned with organizational priorities and deliver measurable business outcomes.

Requirements

Bachelor's degree in marketing, Communications, or related field
7+ years of experience in marketing operations or digital marketing
5+ years leading cross-functional marketing teams
5 years driving leads for high end sales, senior living, healthcare, or mission-driven organizations
Experience supporting philanthropic or fundraising initiatives
Possess current or ability to obtain a Level 1 Fingerprint Clearance card is required
Requires reliable transportation in employee provided vehicle, current Driver's license, and auto insurance

Nice To Haves

Master's degree preferred

Responsibilities

Develop and execute multi-channel marketing campaigns to drive leads, awareness, and engagement across all business lines
Build and optimize digital marketing strategies (SEO, paid media, retargeting, audience segmentation)
Establish and maintain partnerships that align marketing with pipeline and fundraising goals
Develop and execute campaigns that support strategic priorities and deliver measurable outcomes
Continuously evaluate and optimize campaign effectiveness
Own and optimize marketing technology stack (CRM, automation, digital platforms)
Ensure data integrity, lead tracking, and system performance across all channels
Manage campaign workflows and operational processes for efficiency and scalability
Evaluate and implement tools to enhance marketing effectiveness
Manage vendor platforms and marketing systems
Establish and monitor KPIs (leads, CPL, CPA, conversion rates, ROI)
Analyze performance and deliver actionable insights to leadership
Manage marketing budget, including media spend and vendor contracts
Use data to inform strategy and decision making
Provide strong, values-based leadership that models creativity, accountability, engagement, and collaboration.
Recruit, hire, and onboard team members, ensuring alignment with organizational mission and culture.
Support employee growth through coaching, feedback, training, and professional development opportunities.
Foster a positive, inclusive, and high-performance work environment that drives retention and engagement.
Develop and maintain strong business unit relationships to enhance communications and messaging opportunities to support business unit function and success across the Sun Health enterprise.