Director of Marketing Events & Digital Communications

AMERICAN FARMLAND TRUST•Washington, DC

3d•$120,000 - $130,000•Onsite

About The Position

The Director of Marketing, Events & Digital Communications leads AFT’s branding, marketing strategy and national paid media campaigns. This position manages the Marketing Division and oversees national websites, email, social, and outreach channels with the help of a team of communication specialists. The Director of Marketing, Events & Digital Communications serves as AFT’s brand leader, driving integrated marketing and digital strategies that expand reach, deepen stakeholder engagement, and increase supporter growth. In partnership with the Vice President for Communications, the Director leads multi-channel campaigns, signature engagement initiatives, and creative content development to advance the organization’s mission and visibility, while overseeing team performance, metrics, and marketing best practices.

Requirements

Advanced degree (master’s degree in business administration, marketing, communications, or a related field) preferred and 10+ years of progressively responsible national PR, communications, or marketing experience or an equivalent combination of education and relevant professional experience.
Demonstrated expertise in marketing, communications, advertising and media relations as proven through portfolio examples and published samples.
Outstanding communication skills, strong organizational skills.
Demonstrated experience leading and managing teams, including providing direction, supporting staff development, and fostering a collaborative work environment.
Advanced knowledge and understanding of social media (Twitter, LinkedIn, Instagram, YouTube, and Facebook) trends, analytics and planning tools.
Experience managing e-mail marketing, online fundraising, event registration, and digital advocacy platforms in non-profit or cause marketing role.
Experience directing websites, including building new websites and updating webpages, creating workflows, planning staff resources, etc.
Excellent organizational and project management skills -- able to establish and implement systems and identify resources to ensure successful on-time completion of projects.
Knowledge and demonstrated experience using a diverse range of tools such as Canva, Adobe InDesign, Photoshop, Illustrator and Canva are required.

Nice To Haves

Collaborative and strategic leader who builds alignment and engagement through influence.

Responsibilities

Design, create, and improve content for national dissemination.
Maintain the AFT brand, refine and enforce the brand standards and keep AFT on the cutting edge.
Test the health of the brand with key audiences and against competition.
Lead supporter acquisition strategy and coordinate cross-department tactics to grow the database.
Monitor the competitive environment, market changes and political developments and leverage trends and patterns to maximize communication impact.
Fosters internal and cross-divisional collaboration through informed guidance, coaching, and knowledge and/or expertise in relevant areas.
Collaborates with other Directors and Deputy Directors on cross-divisional efforts and works to break down siloes within the organization to ensure effective execution of strategic initiatives.
Identifies, develops, and promotes new programmatic and operational initiatives that drive organizational growth, improve effectiveness, enhance efficiency, quality, and engagement, while encouraging and supporting a culture of innovation, continuous improvement, and adaptability.
Leads the execution of national Communications strategy as tailored to divisional priorities and capabilities.
Ensures the production of written and other materials to communicate division’s work with target audiences.
Supports strong collaboration with the National Communications team to maintain consistency and alignment across all internal and external messaging.
Develop compelling messaging and storytelling opportunities across mediums, formats and geographies.
Establish new communications channels and grow effective channels to reach new audiences.

Benefits

excellent vacation
medical
retirement
other benefits
Medical & Prescription Coverage
Dental Coverage
Vision Coverage
Company Paid Life Insurance & Long-Term Disability (LTD)
Voluntary Life Insurance
Flexible Spending Account (FSA) – Healthcare & Dependent Care
Health Savings Account (HSA)
401k Plan
Sick Leave: Regular full-time employees accrue 13 “sick days” per year.
Vacation Leave: Accrue 15 days during the first year increasing by one day per year to 20 days per year maximum.
Holidays: AFT observes twelve fixed holidays and a week between Christmas and New Years off during the year (all offices closed) plus a choice of up to three (depending on hiring month) floating holidays.