Director of Marketing & Communications

Hillcrest Transitional Housing•Overland Park, KS

5d•$68,000 - $80,000•Hybrid

About The Position

Hillcrest Transitional Housing is seeking an experienced, creative, and strategic Director of Marketing & Communications to lead the organization's voice, brand, and storytelling efforts. For 50 years, Hillcrest has been dedicated to helping individuals, families, and young adults transition from homelessness to self-sufficiency. This role is crucial in powerfully communicating this mission to a wider audience, including donors, volunteers, community partners, thrift store customers, and the communities served. The position supports all aspects of the organization, including housing programs, fundraising, volunteer initiatives, special events, community partnerships, and two Hillcrest Thrift Stores. This is an opportunity for a marketing professional who excels in both strategy and execution, playing a key role in shaping how the community understands and connects with Hillcrest's mission.

Requirements

5–7+ years of progressively responsible marketing, communications, public relations, or related experience.
Outstanding writing, editing, storytelling, and verbal communication skills.
Demonstrated experience developing and executing successful marketing and communications strategies.
Strong knowledge of social media, digital marketing, websites, email marketing, and analytics.
Experience managing multiple projects, priorities, and deadlines.
The ability to work collaboratively with leadership, staff, donors, volunteers, board members, community partners, media, and vendors.
Bachelor’s degree in marketing, communications, public relations, journalism, or a related field, or equivalent professional experience.

Nice To Haves

Nonprofit experience
Fundraising communications experience
Media relations experience
Graphic design experience
Photography/video experience
Retail marketing experience

Responsibilities

Lead Hillcrest’s overall marketing, communications, branding, public relations, and digital strategy.
Develop compelling stories about Hillcrest residents, programs, volunteers, donors, partners, and community impact.
Manage Hillcrest’s social media, websites, email marketing, digital campaigns, newsletters, and other communications.
Partner closely with the Development team on fundraising campaigns, donor communications, sponsorships, and special events.
Lead marketing and promotional efforts for Hillcrest’s two thrift stores, helping increase customer traffic, merchandise donations, sales, and community awareness.
Develop press releases, media pitches, talking points, and relationships with local media.
Own photography, video, graphic design, advertising, print materials, signage, and other creative projects.
Partner with outside vendors when needed for special event, media, or any website rebuild needs.
Protect and strengthen the Hillcrest brand across all programs, locations, events, and communication channels.
Work alongside organizational leadership to identify opportunities, address communication needs, and strengthen Hillcrest’s visibility throughout the Kansas City community.
Track results and use analytics to continually improve marketing and communications efforts.