Director of Marketing Events & Digital Communications

American Farmland Trust•Washington, DC

2d•Remote

About The Position

American Farmland Trust (AFT) is seeking a Director of Marketing, Events & Digital Communications to lead the organization's branding, marketing strategy, and national paid media campaigns. This role manages the Marketing Division and oversees national websites, email, social media, and outreach channels with the support of a team of communication specialists. The Director will serve as AFT's brand leader, driving integrated marketing and digital strategies to expand reach, deepen stakeholder engagement, and increase supporter growth. In partnership with the Vice President for Communications, the Director will lead multi-channel campaigns, signature engagement initiatives, and creative content development to advance the organization's mission and visibility, while overseeing team performance, metrics, and marketing best practices.

Requirements

Advanced degree (master’s degree in business administration, marketing, communications, or a related field) preferred and 10+ years of progressively responsible national PR, communications, or marketing experience or an equivalent combination of education and relevant professional experience.
Demonstrated expertise in marketing, communications, advertising, and media relations as proven through portfolio examples and published samples.
Outstanding communication skills.
Strong organizational skills.
Demonstrated experience leading and managing teams, including providing direction, supporting staff development, and fostering a collaborative work environment.
Advanced knowledge and understanding of social media (Twitter, LinkedIn, Instagram, YouTube, and Facebook) trends, analytics, and planning tools.
Experience managing e-mail marketing, online fundraising, event registration, and digital advocacy platforms in a non-profit or cause marketing role.
Experience directing websites, including building new websites and updating webpages, creating workflows, planning staff resources, etc.
Excellent organizational and project management skills -- able to establish and implement systems and identify resources to ensure successful on-time completion of projects.
Knowledge and demonstrated experience using a diverse range of tools such as Canva, Adobe InDesign, Photoshop, Illustrator and Canva are required.
Collaborative and strategic leader who builds alignment and engagement through influence.

Responsibilities

Design, create, and improve content for national dissemination.
Maintain the AFT brand, refine and enforce brand standards, and keep AFT on the cutting edge.
Test the health of the brand with key audiences and against competition.
Lead supporter acquisition strategy and coordinate cross-department tactics to grow the database.
Monitor the competitive environment, market changes, and political developments and leverage trends and patterns to maximize communication impact.
Foster internal and cross-divisional collaboration through informed guidance, coaching, and knowledge and/or expertise in relevant areas.
Collaborate with other Directors and Deputy Directors on cross-divisional efforts and work to break down silos within the organization to ensure effective execution of strategic initiatives.
Identify, develop, and promote new programmatic and operational initiatives that drive organizational growth, improve effectiveness, enhance efficiency, quality, and engagement, while encouraging and supporting a culture of innovation, continuous improvement, and adaptability.
Lead the execution of national Communications strategy as tailored to divisional priorities and capabilities.
Ensure the production of written and other materials to communicate the division’s work with target audiences.
Support strong collaboration with the National Communications team to maintain consistency and alignment across all internal and external messaging.
Develop compelling messaging and storytelling opportunities across mediums, formats, and geographies.
Establish new communications channels and grow effective channels to reach new audiences.

Benefits

Vacation
Medical
Retirement
Insurance coverage begins the 1st of the month following the date of hire.
Medical & Prescription Coverage
Dental Coverage
Vision Coverage
Company Paid Life Insurance & Long-Term Disability (LTD)
Voluntary Life Insurance
Flexible Spending Account (FSA) – Healthcare & Dependent Care
Health Savings Account (HSA)
401k Plan
Sick Leave: Regular full-time employees accrue 13 “sick days” per year.
Vacation Leave: Accrue 15 days during the first year increasing by one day per year to 20 days per year maximum.
Holidays: AFT observes twelve fixed holidays and a week between Christmas and New Years off during the year (all offices closed) plus a choice of up to three (depending on hiring month) floating holidays.