Director of Marketing & Community Engagement

Bay Farm Montessori Academy•Duxbury, MA

23h•$75,000 - $90,000

About The Position

Bay Farm Montessori Academy seeks an experienced, growth oriented, performance driven Director of Marketing & Community Engagement (Director) to join our dynamic team. The Director leads the school's branding, marketing, communications, advertising, and public relations efforts. This role prioritizes strategic planning, campaign execution, and performance analysis, leveraging internal team members and external partners for content creation and design. The ideal candidate possesses excellent communication and interpersonal skills, enjoys interacting with diverse stakeholder groups including young children, and can balance strategic thinking with day-to-day functions while staying curious and focused on the mission of the school. The Director of Marketing & Community Engagement reports directly to the Head of School and collaborates with all facets of the Bay Farm team to set initiatives that reflect the priorities of the school's strategic plan.

Requirements

At least 5 years of experience in Marketing, 3 years of which include leading an integrated marketing program for a business, key agency client or other educational system across digital and traditional media
Well-proven track record in coordinating complex and dynamic messages across multiple stakeholders each with their own objectives and timetables
First-hand experience negotiating, contracting and managing outside service providers (writers, designers, photographers, event producers, printers, etc)
Proficiency in use of mainstream design software, video editing products, and website technologies.
Bachelor's degree in a related subject such as marketing, communications, graphic design or journalism.
Ability to lift 35lbs, availability for weekend/after school activities, CPR/First Aid Training Certificate

Nice To Haves

10+ years of experience leading an integrated marketing programs for a business, agency or other educational system
Clear, confident, and accurate written and oral communication skills
Have demonstrated success using FACTS or other database-driven technology platforms, communications platforms such as Campaign Monitor, Design software (Canva etc.), Survey tools, Web design etc.
Experience managing and reporting on survey and research projects
Proven ability to manage multiple deadlines and priorities in a fast-paced environment
Experience within an independent school setting, and/or a Montessori School Environment (highly desired)

Responsibilities

Strategic Marketing Leadership:
Develop and maintain a clear understanding of all aspects of school life, programs, events and major decisions in order to effectively communicate to internal and external audiences.
Effectively communicates the Bay Farm brand values with authenticity and passion.
Coordinated Responsibilities:
Support the relationship between school enrollment, retention, recruitment and development efforts, working closely with the Director of Admissions & Development and the Head of School. Responsible for generating qualified enrollment inquiries; conversion is led by Admissions.
Work collaboratively with all functional areas at Bay Farm to develop and provide communication services and tools in support of cross-functional teams/projects.
Act as the communications and events liaison between the school and the MPA (Montessori Parents’ Association).
Partner with Admissions & school teams to promote and support key events
Maintain highest industry standards for the safe and secure use of social media and digital communications with the Bay Farm IT team.
Serve as an essential member of the school’s emergency response team. In coordination with School leadership, and communicates unplanned delays/closures with families and staff.
Individual Responsibilities:
Elevate the Bay Farm brand and culture while definitively growing unaided awareness of the school across the South Shore marketplace.
Establish and monitor marketing performance metrics
Lead the development and implementation of the marketing plan in partnership with agency/contractor resources.
Produce reporting that details the plan effectiveness through quantitative and qualitative means.
Utilize marketing tools and platforms to support efficient communication workflows
Draft, route, and disseminate press releases and news-worthy articles to local media. Represent Bay Farm with the media as appropriate.
Implement processes for review, editing, and final approval of all content/deliverables including maintaining the school's visual and written brand style guidelines.
Act as the lead design creative for ads, event graphics, and other promotional materials
Organize and deploy visual assets/photographs and staff and board website biographies