Director of Marketing & Communications
About The Position
The Director of Marketing & Communications serves as the strategic leader responsible for developing and implementing integrated marketing, communications, public relations, and stakeholder engagement strategies that advance the mission, visibility, and growth of Western Pennsylvania School for Blind Children. As a member of the leadership team, the Director provides strategic communications counsel to the Executive Director and works collaboratively across all departments to strengthen communication with families, staff, board members, donors, community partners, school districts, and the public. The Director oversees organizational messaging, brand management, digital strategy, website development, media relations, content strategy, crisis communications, and emerging communication technologies, including artificial intelligence tools and multimedia storytelling platforms.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or related field
- Minimum of 7 years of progressively responsible communications, marketing, or public relations experience
- Minimum of 3 years of leadership and staff supervision experience
- Experience leading integrated communications strategies across multiple platforms
- Knowledge of digital marketing, content strategy, SEO, website management, social media, and analytics
- Demonstrated experience utilizing AI and emerging technologies to improve communications efficiency and effectiveness
- Exceptional written, verbal, presentation, and interpersonal communication skills
- Strong strategic planning and project management abilities
Nice To Haves
- Experience working within nonprofit, educational, healthcare, or mission-driven organizations
- Passion for supporting individuals with disabilities and promoting accessibility and inclusion
Responsibilities
- Develop and implement a comprehensive organizational marketing and communications strategy
- Serve as strategic communications advisor to the Executive Director
- Provide communications support for board, foundation, and leadership initiatives
- Develop annual communications goals, priorities, and performance measures
- Oversee organizational brand management and messaging consistency
- Develop communication strategies for families, staff, board members, donors, school districts, community partners, and alumni
- Strengthen stakeholder engagement through thoughtful and effective communications
- Support organizational transparency and trust-building initiatives
- Lead website strategy, content development, and digital engagement efforts
- Oversee social media strategy and digital marketing initiatives
- Utilize analytics and audience insights to improve communication effectiveness
- Evaluate and implement emerging communications technologies, including AI-assisted content tools
- Direct media relations and public awareness initiatives
- Identify and promote compelling stories that highlight student success, organizational impact, and community partnerships
- Oversee crisis communication planning and response
- Supervise the Marketing & Communications Manager
- Establish content priorities and production schedules
- Manage external vendors, consultants, photographers, videographers, and agency partners
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What This Job Offers
Job Type
Full-time
Career Level
Director
