Director of Marketing & Communications

Novel Prep•Irvine, CA

10d

About The Position

We are seeking a strategic and results-driven Director of Marketing & Communications to lead the development and execution of a fully integrated marketing strategy that drives brand awareness, student enrollment, and long-term growth. This role oversees all aspects of marketing and communications, including digital performance marketing, offline community engagement, brand strategy, and public-facing communications, with a strong focus on building a scalable enrollment engine within the Orange County market. The ideal candidate is both a strategic leader and hands-on operator, capable of translating business goals into measurable growth across multiple channels.

Requirements

Bachelor’s degree in Marketing, Business Administration, or a related field
5+ years of marketing experience, with 2+ years in a leadership role
Proven track record of driving growth through integrated marketing strategies
Strong expertise in digital performance marketing (paid media, analytics, conversion optimization)
Strong expertise in offline / community-based marketing (events, partnerships, local outreach)
Excellent leadership, communication, and project management skills
Highly analytical, data-driven, and results-oriented mindset
Ability to thrive in a fast-paced, growth-oriented environment

Nice To Haves

Experience in education, K-12, or enrollment-driven organizations strongly preferred
Strong familiarity or network within the Orange County community preferred

Responsibilities

Own the overall enrollment growth strategy across digital, offline, and partnership channels
Build and optimize the full enrollment funnel (awareness → inquiry → tour → application → enrollment)
Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning
Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing
Own key performance metrics such as CAC, conversion rates, and ROI
Drive continuous optimization through data analysis, experimentation, and A/B testing
Develop and scale offline marketing initiatives, including open houses, school fairs, parent engagement events, and local sponsorships
Ensure strong integration between offline touchpoints and digital conversion funnels
Build and maintain relationships within the Orange County education and community ecosystem, including schools, tutoring centers, community organizations, and parent networks
Develop partnership-driven acquisition channels and referral pipelines
Represent the organization at local events and networking opportunities
Own overall brand positioning, messaging, and storytelling
Ensure consistency across all channels (digital, offline, PR, and internal communications)
Oversee social media strategy, content direction, and external communications
Establish KPIs, dashboards, and reporting frameworks
Analyze performance across all channels and translate insights into actionable strategies
Allocate resources based on ROI and growth impact
Build, lead, and mentor the marketing team
Manage external agencies, vendors, and partners
Collaborate cross-functionally with admissions, academics, and executive leadership
Own and manage the overall marketing budget across digital and offline channels
Optimize budget allocation to maximize efficiency and enrollment outcomes
Lead go-to-market strategies for new programs or initiatives
Execute integrated campaigns to maximize reach and engagement