Director of Marketing & Communications - CEHHS - UTK

University of Tennessee • Knoxville, TN

12d • Onsite

About The Position

The College of Education, Health, and Human Sciences (CEHHS) at the University of Tennessee, Knoxville is seeking a Director of Marketing and Communications to lead the College's marketing efforts. This role involves providing leadership and accountability for the marketing and communications team, developing an integrated marketing strategy, and ensuring brand alignment with the UT Office of Communications and Marketing. The director will oversee content strategy, student communications, inbound marketing, paid media, donor communications, data analysis, and project management. This position will lead an internal team, manage outside vendors, report to the dean, serve on the dean's leadership team, and collaborate with academic and operational leadership to advance the College's research and student experience goals. The role requires adaptability in a changing environment and involves supervising at least three other professionals.

Requirements

• Bachelor’s degree
• Five years of progressively responsible relevant experience or an equivalent combination of education, training, and experience.
• Relevant experience in multiple specialty areas, including extensive experience working collaboratively with other communications professionals including writers, editors, print designers, web designers/developers, photographers, videographers, and video production professionals.
• Significant experience working on a wide variety of communications projects including digital and print magazines, newsletters, and website development.
• Experience with industry-standard publishing tools including Adobe InDesign, Photoshop and Dreamweaver, Microsoft Office suite, WordPress, etc.
• Proficiency in directing and overseeing vendors, including printers, writers, photographers, media buyers, and multi-media teams.
• Exceptional and visionary leadership and management skills with the ability to bring together broad constituencies to build collaboration, teamwork, and synergies.
• Exceptionally strong oral and written communications skills, including editing and writing experience across long- and short-form print, web, video, and social media pieces and platforms.
• Strong understanding of video production and ability to apply it to enhance existing and future C&M efforts.
• Strong understanding of social media’s power, including current and future trends that may impact our messaging.
• High-level understanding of and experience with communications strategy and branding, especially as they relate to higher education.
• Strong project management skills to direct and guide staff in a fast-paced environment with simultaneous complex projects and multiple deadlines to deliver excellence on time.
• Excellent time management skills and ability to prioritize.
• Applicants must be legally authorized to work in the United States on a full-time basis without need now or in the future for sponsorship for employment-based visa status.

Nice To Haves

• Master’s degree
• Ten years of progressively responsible relevant experience including supervisory experience of a team.
• Expertise in multiple specialty communications areas (design, writing, media relations, marketing, communications strategy, etc.).
• Experience conducting communications and marketing work at an institution of higher education, government agency, or company.

Responsibilities

• Plan and oversee the overall development, administration, and evaluation of marketing channels, paid and earned media, content, and communications within CEHHS.
• Establish policies and procedures to ensure consistency of vision, narrative, and implementation.
• Serve as editor and curator of all marketing and communications content and ensure quality.
• Work closely with other CEHHS units to develop and execute communications and marketing strategies and timelines.
• Lead the development and execution of all strategic marketing initiatives in CEHHS by articulating key audiences and developing unique marketing and communication strategies, tactics, and timelines.
• Define the CEHHS brand by developing relevant messages via text, actions, concepts, and experiences that support the specific brand.
• Develop metrics to assess brand awareness through website traffic, social media engagement, search volume, and surveys.
• Evaluate additional strategies as necessary based on results.
• Develop strategic budget priorities based on established metrics and goals, and monitor activity to ensure progression.
• Identify key contracts and partners, and facilitate collaboration.
• Establish and hold the team accountable to goals and key performance indicators (KPIs).
• Oversee staff performance and ensure quality.
• Oversee hiring and staff development.
• Ensure positive and proactive interaction between the communications and marketing team and other teams in CEHHS.
• Participate on the dean's leadership team, collaborating on ideas to move the College forward.
• Work closely with department heads, associate deans, and the University Office of Communications and Marketing (OCM) to ensure goals are met and to reassess as necessary.
• Provide exceptional relationship management by creating synergies with CEHHS teams, campus marketing units, and external vendors and partners.
• Monitor external contract partners to ensure adequate performance metrics and timeliness.
• Manage and grow relationships with non-contract partners external to the University, finding areas of common interest.
• Manage and grow relationships with media partners.

Benefits

• Information on UT Benefits can be found here.

What This Job Offers

• Job Type: Full-time
• Career Level: Director