Director of Marketing & Communications

Make-A-Wish Foundation of the TX Gulf Coast and LA, Inc. • Stafford, TX

1d • $75,000 - $90,000 • Hybrid

About The Position

The Director of Marketing & Communications serves as the strategic leader responsible for developing and executing an integrated, organization-wide communications and marketing strategy. This role focuses on elevating the organization’s brand, driving external visibility, and strengthening strategic communications with our various audiences. The position partners closely with senior leadership, development, and mission teams to align messaging with organizational priorities and advance fundraising, volunteer engagement, and mission delivery outcomes. The Director leads a small team responsible for execution across digital channels, social media, website management, and content production ensuring consistency and excellence while allowing the Director to remain focused on strategy, storytelling, and stakeholder engagement.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or related field
• 5-7+ years of progressive experience in communications, marketing, or public relations
• Experience leading integrated communications strategies and process implementation
• Demonstrated success aligning communications strategy with fundraising or revenue-generating campaigns
• Strong media relations experience and established press relationships
• Exceptional written, verbal, and storytelling skills
• Proven leadership and team management experience
• Proficiency with communications platforms, social media, analytics tools, and CRM systems (e.g. Salesforce, Luminate/Marketing Cloud, Google Analytics, WordPress/Drupal, Canva, InDesign, Adobe Creative Suite, email marketing tools)
• Experience supporting special events and external audience engagement, producing event-specific communications materials, and representing the organization
• Strong strategic planning, project management, and leadership skills with the ability to manage multiple priorities in a fast-paced work environment
• Excellent organizational, communication, interpersonal and time management skills
• Ability to collaborate across departments and serve as a trusted internal leader

Nice To Haves

• Nonprofit or mission-driven organization experience strongly preferred

Responsibilities

• Develop and oversee a comprehensive, integrated marketing and communications strategy aligned with organizational goals
• Establish annual communications plans, messaging priorities, and campaign frameworks
• Lead strategic planning and execution for three signature campaigns: World Wish Month, Holiday, and Summer of Wishes
• Partner with senior leadership to ensure alignment across mission delivery, development, and operations
• Serve as a thought partner to executive leadership on internal and external messaging
• Oversee communications calendar, budget, and performance metrics
• Lead media strategy and cultivate strong relationships with local, regional, and national media
• Identify and secure high-impact media opportunities across print, broadcast, and digital
• Serve as a primary spokesperson or media contact, as needed
• Prepare talking points, speeches, and messaging for leadership, board members, and stakeholders
• Oversee media monitoring and reporting on reach and impact
• Draft and oversee major external communications including: Annual reports, fundraising appeals, newsletters, and press materials; Wish stories, donor communications, and campaign messaging
• Develop targeted messaging strategies for diverse stakeholders (donors, volunteers, medical partners, and community leaders)
• Develop and oversee the chapter’s digital and online marketing strategy, including website, email, social media, paid media, and digital storytelling
• Oversee marketing deliverables for corporate sponsors and partners to ensure strong stewardship and revenue growth
• Support executive visibility and thought leadership through written and spoken communications
• Ensure consistent, mission-driven messaging across all channels
• Direct, mentor, and manage communications staff and vendors
• Oversee execution of social media management, website updates and content publishing, email marketing and analytics, print materials, and graphic design
• Ensure high-quality and timely delivery of all communications projects
• Foster collaboration, accountability, and continuous improvement within the team
• Provide strategic oversight for communications related to signature events and campaigns
• Guide development of speeches, scripts, presentations, and multimedia content
• Ensure compelling storytelling that highlights mission impact and donor engagement
• Support preparation of stakeholders (staff, families, board members, volunteers) for public-facing roles

Benefits

• 100% employer paid for healthcare, dental, and vision insurance
• Basic life insurance
• Short-term and long-term disability
• Medical coverage for employee’s family members is available through company policy, with a portion of this coverage subsidized by employer
• 401(k) retirement savings plan, with an employer match up to 6% of compensation (after one year of service)
• Generous paid time off
• 14-16 paid holidays in a calendar year, including a week near the end of December

What This Job Offers

• Job Type: Full-time
• Career Level: Director