Director of Marketing and Communications

Global Water Center•North Charleston, SC

1d•Hybrid

About The Position

Global Water Center (GWC) is seeking a Director of Marketing and Communications to develop and execute comprehensive communication and marketing strategies. This role is crucial for building new relationships and deepening engagement with existing stakeholders, ultimately advancing GWC's brand, fundraising, and program goals. The position requires tailoring outreach initiatives to diverse audiences and establishing data-informed marketing strategies and supporting systems for organizational scaling. The Director will translate programmatic activities into engaging multi-channel campaigns, produce high-impact collateral, ensure brand consistency, and drive the marketing and communication strategy into action. The ideal candidate will possess expertise in copywriting, marketing strategy, building organization-wide communications, and visual storytelling. GWC operates on Biblical principles in a fast-paced, dynamic, and flexible startup environment. Occasional domestic and international travel, as well as evening and weekend work, may be required.

Requirements

Alignment with GWC's core values and commitment to eradicating water poverty.
Bachelor's degree required.
5+ years of experience in marketing, communications, or public relations.
Demonstrated experience creating and executing communication & marketing strategy at organizations; non-profit experience a plus.
Global organization experience strongly preferred.
Proficiency in design and digital tools including Canva, Adobe Illustrator, Microsoft Office Suite, email marketing platforms (e.g., Constant Contact), video editing software, and major social media platforms.
High-level proficiency with Microsoft Office, including Word and Excel.
Experience with Salesforce or willingness to learn CRM systems for data-driven marketing and reporting.
Experience with project management tools like Asana for team collaboration and reporting.
Exceptional time and project management skills with the ability to manage multiple deadlines with strong attention to detail.
Ability to connect and build trusting relationships with colleagues and external stakeholders.
Strong interpersonal, written, and verbal communication skills.
Ability to synthesize complex programmatic information into clear, compelling narratives.
Legal authorization to work in the United States without sponsorship required.
Reliable home internet bandwidth to support video conferencing and job-related responsibilities.

Nice To Haves

Proficiency in visual storytelling (short-form video, photography, graphics).
Expertise in copywriting, marketing strategy and techniques, and building out organization-wide communications strategy.
Experience with donor form optimizations, Google Ads/Grants, social ads.

Responsibilities

Model GWC's core values of love, excellence, and integrity in all interactions.
Represent GWC's brand to external audiences, including potential funders, partners, subject matter experts, training partners, and clients.
Develop and lead the annual marketing and communications strategy across key audiences (donors, partners, funders, and broader visibility).
Develop and manage the editorial calendar that aligns program and fundraising communications.
Develop strategies to engage and target various audiences, including donors, programmatic partners, peer organizations, subject matter experts, and course alumni.
Support organization-wide relationship management initiatives.
Manage the marketing and communications budget and external vendors for efficient, high-impact execution.
Provide leadership, direction, and prioritization to staff, contractors, or consultants supporting marketing and communications.
Identify gaps and needs, making recommendations to leadership to support the growth and sustainability of the annual marketing and communications plan.
Support GWC's fundraising goals through donor communications, stewardship materials, proposal support, and recurring donor engagement initiatives.
Collaborate with the Advancement & Engagement (A&E) team on content creation, design, and distribution of campaigns within the annual giving plan, donor stewardship, and other fundraising communications.
Support new donor acquisition activities through optimization of ad campaigns, email look-alike targeting, and tailored email journeys.
Develop marketing collateral, including slide decks, handouts, graphics, and donor recognition materials that reflect GWC's brand and messaging.
Ensure all published materials and external communications meet high-quality standards and align with brand guidelines.
Write and develop content to support the monthly newsletter, donor email campaigns, online and print materials, annual and impact reports, and case studies.
Manage public relations planning and amplification to support brand relevance and fundraising.
Develop and implement digital marketing initiatives, including social media strategy, Google Ad grants, paid media campaigns, and analytics.
Manage social media platforms including LinkedIn, Facebook, and Instagram.
Adapt programmatic narratives and materials into compelling written, photographic, and short-form video content tailored to each channel.
Write and implement website content updates and manage website vendor relationships.
Establish a clear performance measurement system including KPIs and related dashboards.
Track communications performance in Salesforce and other analytics tools; report on impact and use data insights to inform future strategies.
Lead audience segmentation for email lists and optimize engagement through targeted campaigns.