Director of Marketing, Americas Bracing

Össur

4d•$116,354 - $185,000•Remote

About The Position

The Director Marketing, Americas Bracing plays a critical role in shaping the future of Össur’s Bracing business across the region. Reporting directly to the Vice President of Bracing, this leader will define and execute the regional go-to-market strategy — including channel design, customer segmentation, call-point focus, pricing, and portfolio growth initiatives — to drive sustainable sales and profit expansion. Operating at the intersection of strategy, marketing, and commercial excellence, the role is responsible for translating Össur’s global vision into actionable regional business strategies that unlock growth, strengthen brand equity, and position Össur as the partner of choice across clinical and retail markets. This is a highly visible, entrepreneurial leadership position suited for a commercially astute strategist who thrives on turning insights into execution, influencing across functions, and leading change within a matrixed global organization.

Requirements

Based within the continental United States
Bachelor’s degree in Business, Marketing, or related field required; MBA or advanced degree preferred.
8+ years of experience in strategic marketing, commercial leadership, or business development within the orthopedic medical device or related industry.
8+ years of experience of direct people management experience required within the sales and/or marketing function
Demonstrated success driving growth and profitability through strategic planning and commercial execution.
Exceptional cross-functional collaboration, influencing, and presentation skills.
Proficiency with data-driven business modeling, forecasting, and market analysis.
Highly Proficient in the use of SalesForce CRM
Willingness to travel up to 35% (domestic and international)

Responsibilities

Strategic Leadership Define and implement the regional Bracing go-to-market strategy, aligning global direction with local market dynamics and customer needs.
Identify and prioritize growth segments, channel opportunities, and portfolio investment areas to achieve both short- and long-term business objectives.
Partner with Global Marketing, Product Management, and Commercial Leadership to ensure strategic coherence and executional alignment across all functions.
Evaluate market and competitive landscapes to inform regional positioning, differentiation, and innovation priorities.
Commercial Strategy & Execution Lead the development of channel and customer strategies, including distributor management, hospital networks, retail partners, and potential future direct-to-customer models.
Define product focus and portfolio priorities, ensuring resources are allocated toward the highest-potential growth and margin opportunities.
Establish regional pricing, profitability, and value strategies to balance competitiveness with sustainable business performance.
Collaborate closely with regional sales leaders to ensure executional excellence, customer engagement, and accountability for results.
Growth & Profit Optimization Drive performance improvement initiatives, optimizing mix, pricing, and margin to deliver profitable growth.
Develop and track KPIs, dashboards, and business reviews that measure performance against strategic goals.
Lead cross-functional projects to improve commercial effectiveness and operational scalability.
Cross-Functional Influence Act as a strategic bridge between regional commercial teams and global functional leaders.
Build strong relationships with Clinical, Operations, Finance, and Product teams to ensure aligned execution.
Champion Össur’s brand values and culture of continuous improvement across the organization.
Market Analysis Develop and execute regional pricing framework to drive profitable growth and market competitiveness
Integrate & Analyze market intelligence required to support product portfolio management, go- to-market strategy development, price setting and management
Implement pricing frameworks Monitor Americas product portfolio profitability indicators & trends
Track customer segment performance and contributions to growth Conduct customer segmentation to identify key growth opportunities
Identify opportunities/challenges thru market & indication intelligence Visualize, report, and respond to evolving regional market trends
Lead the annual regional business planning process, aligning with global and regional strategies.
Create comprehensive marketing plans, including go-to-market strategies for product launches, market segmentation, targeting, positioning, and pricing.
Oversee local messaging to ensure consistent brand communication.
Lead team to develop and execute promotional campaigns Work with Sales Enablement and Academy teams to provide the necessary tools and resources to effectively sell products.
Act as key stakeholder to drive better commercial execution through CRM platform Help develop and ensure consistent best practices of CRM are utilized for reporting and to monitor campaign effectiveness.
Oversee performance management, coaching, and talent development across the marketing function Foster a culture of accountability, innovation, and marketing excellence within the team
Strategically position the regional product portfolio to maximize revenue and support long-term growth initiatives Monitor product portfolio performance, segment trends, and market dynamics to guide portfolio decisions
Lead through influence — shaping direction and mobilizing teams without always having direct authority.
Cultivate a high-performance mindset that combines analytical rigor with entrepreneurial drive.
Serve as a key strategic advisor to the VP of Bracing and regional leadership, supporting board-level strategy reviews and business planning cycles.