Director of Marketing Activation, Operations and Customer Engagement

Boston Scientific•Maple Grove, MN

6d•Hybrid

About The Position

Marketing Activation: Owns the development and execution of promotional campaigns including messaging and creative development, media planning, digital and content strategies, trade show and event experiences and other marketing channels. Physician Engagement: Oversees the delivery of plans to purposefully engage both physician thought leaders and key company medical and strategy advisors. Digital & MarTech Strategy: Evaluates and deploys new technologies to transform the commercial organization, including lead management and demand-generation technologies, new data analysis and management capabilities, the utilization of AI-based tools to drive efficiency and competitive advantage. Marketing Operations: Ensures the disciplined execution of physician contracting, regulatory and audit processes, sales enablement, compliance workflows, and other operational activities that enable the division to market effectively and responsibly. This position requires a strong and flexible leader, capable of coaching, developing and inspiring a blended team of marketers, operations specialists, digital experts and field-based physician relationship managers. The leader in this role must possess extensive experience in integrated marketing communications, strong digital capabilities, comfort working closely with physicians, and a clear understanding of marketing and commercial processes. This leader must also have a significant track record in medical devices, drawing on multiple experiences in product marketing, communications and other commercial roles to help remove barriers for their team and accelerate growth for the division.

Requirements

Bachelor's Degree
Seasoned people leader with track record of recruiting, coaching and developing talent
10+ years of marketing/commercial experience including 5+ years of experience in marketing communications, activation or a similar role
10+ years of experience in healthcare, medical device or pharmaceutical marketing and commercial functions
Possess a clear commercial mindset and an understanding of how to translate commercial objectives to breakthrough promotional campaigns
Strong digital toolkit, with clear understanding of evolving strategies for lead generation, digital engagement, email marketing, data management and AI technologies
Good communicator with proven ability to drive change and influence organizations
Builds trust and can effectively collaborate across Product Marketing, Sales, IT, Corporate Communications, medical education and Legal, Regulatory and Finance
Fearlessly innovates - always looking to bring new ideas, drives innovation, encourages the team to learn fast and creates exceptional customer experiences
Must be able to effectively manage multiple projects, programs, people and drives clarity for the team on prioritization
Ability to engage and influence executive-level leadership
Ability to work in a hybrid setting, on-site a minimum of 3 days per week in Maple Grove, Minnesota.

Responsibilities

Initiate and build comprehensive promotional plans for medical education programs, including content development, tactical plans and measurement
Lead the division's overarching advertising, promotional, and digital marketing strategy
Oversee creative development, message architecture, omnichannel planning, and cross‑portfolio campaign execution
Ensure all activation aligns to segmentation, customer‑journey insights, and growth objectives
Direct agency partners across creative, digital, media, and production
Lead digital marketing strategy and execution, including marketing automation, personalization, KPI development, analytics, and emerging technologies such as AI‑enabled content and targeting tools
Drive continuous innovation through testing, measurement, and integration of new capabilities
Develop and refine integrated channel strategies across paid media, social, web, email, and sales‑enablement channels.
Lead tradeshow strategy and execution in partnership with customer engagement teams
Oversee key physician relationships, including KOL management and strategic alignment with clinical and marketing needs
Lead execution of physician Advisory Boards (MAB/SAB) and ensure compliance with contracting, documentation, and governance
Manage the team responsible for physician contracting, ensuring compliant processes and timely execution.
Partner with Legal, Compliance, Medical Affairs, and Commercial Operations to maintain audit‑ready documentation and alignment
Oversee all regulatory submission workflows and audit readiness
Maintain operational frameworks that ensure advertising and promotional materials meet regulatory and quality standards
Lead development of sales enablement tools, messaging guides, competitive resources, and digital content ecosystems
Ensure alignment with sales leadership to support field needs and strategic priorities