Director of Marketing Operations

UserTesting • New York, NY

1d

About The Position

We’re UserTesting—the leader in human insight. Our mission is to help organizations craft exceptional customer experiences through fast, actionable feedback. We empower teams to build the best products and experiences by embedding real human perspectives into every stage of the development process—from ideation to launch. With the world’s strongest participant network, AI-powered analysis, expert services, and seamless integrations, we help companies eliminate guesswork, align stakeholders, and bring customer needs into sharp focus. Trusted by more than 3,000 organizations worldwide—including 75 of the Fortune 100—UserTesting delivers measurable business outcomes, reduces risk, and helps teams deliver with confidence. Joining our team means being part of a passionate group focused on transforming how companies understand and connect with their customers. Let’s build experiences people love—together. The Opportunity We’re looking for a strategic and hands-on leader to join our Marketing organization as the Director of Marketing Operations & Insights. In this high-impact role, you’ll guide our evolution toward an Enterprise Account-Based Marketing (ABM) model by scaling systems, surfacing data-driven insights, and building the operational infrastructure that connects marketing to revenue. Reporting to the SVP of the Center of Excellence, you’ll lead both the Marketing Operations and Marketing Data & Insights teams. You’ll collaborate cross-functionally with Demand Generation, Sales, Revenue Operations, and Finance to create a marketing engine that’s precise, predictable, and measurable. This is an ideal role for someone who thrives at the intersection of strategy, systems, and storytelling—and who wants to play a key role in transforming how a fast-moving SaaS company goes to market.

Requirements

• 7+ years of experience in marketing operations, revenue operations, or GTM strategy roles—ideally in high-growth B2B SaaS environments.
• 5+ years of hands-on ABM and demand generation support, including campaign measurement and funnel optimization.
• Proven experience managing and evolving a modern martech stack (e.g., Salesforce, Marketo, 6sense, Tableau, Google Analytics).
• Strong analytical and problem-solving skills with a data-first mindset; able to connect performance to strategy.
• Skilled in operational process design, documentation, and systems governance.
• Experience leading and developing high-performing, cross-functional teams.
• Bachelor’s degree required
• Ability to travel approximately 10% of the time.

Nice To Haves

• MBA or equivalent senior-level experience preferred.

Responsibilities

• Drive the strategy and execution of marketing operations and insights in alignment with business goals and budgets.
• Partner across teams to support our shift from lead-based marketing to an account-based, enterprise-focused model.
• Oversee the marketing tech stack—including Salesforce, Marketo, 6sense, Qualified, and more—ensuring tools are integrated and adopted.
• Lead a growing team of managers and analysts, fostering a culture of accountability, enablement, and continuous improvement.
• Optimize campaign setup, lead routing/scoring, data flows, and multi-touch attribution to power ABM programs.
• Own marketing performance reporting, including dashboards, KPIs, and executive insights that drive decisions.
• Champion cross-functional collaboration with GTM teams including Sales, Finance, and RevOps to ensure shared visibility and impact.

What This Job Offers

• Job Type: Full-time
• Career Level: Director