Director of Marketing

San Antonio Area Foundation•San Antonio, TX

10d

About The Position

The Director of Marketing leads the strategy and execution of the Area Foundation’s brand, marketing, and digital engagement efforts. This role develops integrated marketing campaigns, advances the organization’s visual and digital presence, and ensures that all distinct audiences are engaged through compelling and mission-aligned content. The Director stewards the Area Foundation’s brand identity, oversees web, email, social, and paid media strategies, and contributes directly to campaign development and creative production. Working cross-departmentally, the Director of Marketing ensures cohesive storytelling across platforms and provides leadership and guidance to the Content Creator, fostering a high-performing and collaborative team that supports organizational priorities.

Requirements

Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
Eight or more years of progressive experience in marketing, digital strategy, or brand management, ideally in nonprofit, philanthropic, or public-sector settings.
Proven experience developing and executing integrated marketing campaigns, digital strategies, and brand initiatives that drive engagement and expand visibility.
Expertise in brand management, digital marketing, campaign development, and creative direction.
Strong strategic thinking paired with hands-on execution across digital channels and creative workflows.
Excellent written and visual communication skills with the ability to adapt content for varied audiences.
Ability to lead cross-functional initiatives, guide creative processes, and manage vendor and partner relationships.
Strong project management skills with the ability to oversee complex workflows and competing priorities.
Proficiency with analytics tools, CRM systems, paid media platforms, web content management, and digital publishing tools.
Commitment to equity, inclusion, and community-centered leadership.

Nice To Haves

Advanced degree preferred.

Responsibilities

Develops and executes brand and marketing strategies that advance organizational priorities and deepen donor, partner, and community engagement.
Leads integrated campaign planning and digital marketing efforts across web, email, social, and paid media channels.
Oversees marketing vendors, creative partners, and paid media contracts, using external support strategically to augment in-house capabilities while ensuring efficient, brand-aligned execution and accurate coordination of budgets and invoicing.
Stewards the Area Foundation’s visual identity and creative expression, ensuring cohesive and compelling brand presence across all platforms.
Drives website experience, digital analytics, and audience insights to guide engagement strategies and continuous optimization.
Directs social media strategy and collaborates cross-departmentally to ensure timely, relevant storytelling aligned with organizational priorities.
Manages the editorial calendar, creative workflows, and marketing performance reporting, ensuring data-driven insights inform strategy and execution.
Collaborates closely with the Director of Communications to ensure integrated messaging and cohesive brand storytelling across all channels.
Supervises and develops the Content Creator, fostering a collaborative, high-performing team environment and ensuring strong execution across digital and creative channels.
Actively participate in Collaborative Business Planning (CBP) by working across departments, maintaining accurate project information in Monday.com, and supporting organization-wide priorities through timely collaboration and shared accountability.
Ability to adapt to evolving technologies and organizational systems, including a commitment to continuous learning and applying new tools, platforms, and processes to support the Foundation’s mission.
Other duties as assigned.