Director of Marketing Strategy & Customer Engagement (64022)

United Digestive•Atlanta, GA

About The Position

We are seeking a visionary and results-driven marketing leader to lead our end-to-end marketing strategy, ensuring consistent brand expression and measurable growth across patient and provider segments JOB TITLE: Director of Marketing Strategy & Customer Engagement GENERAL SUMMARY OF DUTIES: United Digestive’s Director of Marketing Strategy & Customer Engagement is responsible for setting the creative direction of the brand, overseeing all internal and external communications, and leading the Marketing Support Center that serves as a strategic partner to internal departments. The ideal candidate blends creativity with analytical rigor and has deep experience in both digital marketing and account-based strategies.

Requirements

10+ years of progressive marketing experience, including brand management, digital strategy, and communications.
Proven track record in patient acquisition, preferably in healthcare or service industries.
Experience with ABM platforms, CRM systems, and performance analytics tools.
Strong creative sensibility with the ability to translate business objectives into compelling campaigns.
Exceptional leadership, communication, and stakeholder management skills.
Bachelor’s degree in Marketing, Communications, or a related field; MBA or advanced degree preferred.

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Brand & Creative Direction • Own and evolve the brand identity, voice, and positioning across all touchpoints.
Lead concept development for creative campaigns, patient education materials, and brand storytelling efforts.
Ensure brand consistency across internal initiatives, patient experiences, and market-facing assets.
Patient Acquisition & Digital Marketing • Develop and optimize digital marketing campaigns to drive patient acquisition and service line growth.
Oversee paid media strategy, SEO/SEM, email marketing, and conversion optimization.
Use data to continuously test, refine, and scale campaigns based on performance.
Provider Marketing & ABM • Design and execute Account-Based Marketing (ABM) strategies to engage referring physicians and healthcare professionals (HCPs).
Partner with field teams to identify target segments and develop tailored content that drives referrals and builds brand trust.
Internal Communications & Marketing Support • Lead all internal communications, ensuring alignment with organizational goals and fostering employee engagement.
Oversee the Marketing Support Center, serving as a responsive partner to HR, operations, and clinical departments.
Provide strategic marketing counsel and execution support to cross-functional teams.
Leadership & Collaboration • Manage a multidisciplinary team of marketers, designers, and writers.
Partner closely with clinical, IT, operations, and business development teams to align marketing with enterprise priorities.
Report on KPIs to executive leadership, ensuring visibility into marketing ROI and growth impact.